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Optimization of Integrated Supply Chain Planning under Multiple Uncertainty
The subject of this book is supply chain logistics planning optimization under multiple uncertainties, the key issue in supply chain management. Focusing on the strategic-alliance three-level supply chain, the model of supply chain logistics planning was established in terms of the market prices and the market requirements as random variables of manufactured goods with random expected value…
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- -
- ISBN/ISSN
- 978-3-662-47250-7
- Collation
- -
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The Replication of Retail Fashion Formats into Foreign Countries A Qualitati…
Christoph Schröder does one of the first attempts to analyze format transfers within the scope of different strategies, format elements, countries and success with focus on the fashion industry. Three distinct format transfer strategies are identified. The empirically observed design of format elements supports and extends the existing research. Fashion firms standardize their “Retail cultur…
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- ISBN/ISSN
- 978-3-658-07541-5
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- -
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New Meanings for Marketing in a New Millennium
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these ev…
- Edition
- 1
- ISBN/ISSN
- 978-3-319-11926-7
- Collation
- XXIX, 302
- Series Title
- Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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- -
The Paradox of Points: Theoretical Foundation and Empirical Evidence of Mediu…
In his research, Sören Köcher provides valuable insights on the paradoxical effects of the magnitude of a loyalty program medium—i.e. the sheer number of points, miles, or stamps credited for every purchase and required for reward redemption—on the central consumer decisions in loyalty program memberships. In sum, the results of twelve empirical studies reveal that high magnitude currenci…
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- ISBN/ISSN
- 978-3-658-09543-7
- Collation
- XIX, 163
- Series Title
- Applied Marketing Science / Angewandte Marketingforschung
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- -
Wine Queens Understanding the Role of Women in Wine Marketing
This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used in the wine industry. The book con…
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- ISBN/ISSN
- 978-3-319-16661-2
- Collation
- XIII, 49
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Boundary Spanning Elements and the Marketing Function in Organizations : Conc…
This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales management etc. and this monograph aggregates studies dealing with boundary spanning elements or has bound…
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- -
- ISBN/ISSN
- 978-3-319-13440-6
- Collation
- -
- Series Title
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- Call Number
- 658.01
Food Price Policy in an Era of Market Instability : A Political Economy Analysis
Food price volatility is one of the major challenges facing current and future global food systems. Since 2006, global food prices have fluctuated greatly around an increasing trend and price spikes were observed for key food commodities such as rice, wheat, and maize. The full or partial transmission of these global food price changes to individual developing countries, together with domestic …
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- ISBN/ISSN
- 9780191788017
- Collation
- -
- Series Title
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- Call Number
- 330 FOO
Family Businesses in Transition Economies Management, Succession and Interna…
This book presents the reader a comprehensive understanding of the development of family business in transitional economies. Throughout eastern Europe, post-Communist countries transitioning to market-based economies are obtaining a variety of results due to diverse policy approaches. Expert contributions in this book draw from a wealth of information in this context and include thought-prov…
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- -
- ISBN/ISSN
- 978-3-319-14209-8
- Collation
- XXIV, 349
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- -
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Vertical Cooperative Advertising in Supply Chain Management A Game-Theoretic…
In this book methods from Operations Research and Game Theory are used to determine companies’ profit-maximizing strategies related to pricing and (cooperative) advertising. It considers different supply chain structures as well as various distributions of power, making it possible to analyze both inter-echelon and intra-echelon dependencies between the companies’ decisions. Additionally, a…
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- -
- ISBN/ISSN
- 978-3-319-11626-6
- Collation
- XXII, 149
- Series Title
- -
- Call Number
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Vertical Brand Portfolio Management Strategies for Integrated Brand Manageme…
Diederich Bakker develops a comprehensive planning process that can guide brand manufacturers in assessing the internal and external environment. The step-by-step planning process includes strategies to thoroughly audit brand portfolios and to review an organisation’s brand management capabilities. The planning process aides brand manufacturers in assessing product categories and in determini…
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- -
- ISBN/ISSN
- 978-3-658-08221-5
- Collation
- XIX, 273
- Series Title
- -
- Call Number
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