Filter by
WCOM (World Class Operations Management) Why You Need More Than Lean
This book deals with World Class Operations Management (WCOM), detailing its principles, methods and organisation, and the results that this approach can bring about. Utilising real-world case studies illustrated by companies that have adopted this model (interviews with Saint-Gobain, L’Oréal, Tetra Pak, Bemis, and Bel Executives), it describes common patterns drawn from decades of hands-on …
- Edition
- -
- ISBN/ISSN
- 978-3-319-30105-1
- Collation
- -
- Series Title
- -
- Call Number
- -
Violence and Mental Health Its Manifold Faces
Violence is one of the most important challenges, not only for public health systems, but also for public mental health. Violence can have immediate as well as long-term and even transgenerational effects on the mental health of its victims. This book provides a comprehensive and wide-ranging assessment of the mental health legacy left by violence. It addresses the issues as they affect states,…
- Edition
- -
- ISBN/ISSN
- 978-94-017-8999-8
- Collation
- -
- Series Title
- -
- Call Number
- -
Decision Making under Deep Uncertainty from Theory to Practice
This open access book focuses on both the theory and practice associated with the tools and approaches for decisionmaking in the face of deep uncertainty. It explores approaches and tools supporting the design of strategic plans under deep uncertainty, and their testing in the real world, including barriers and enablers for their use in practice. The book broadens traditional approaches and too…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- -
- Series Title
- -
- Call Number
- -
Veterinary Oncology A Short Textbook
This highly readable textbook provides a comprehensive but concise overview of the principles of oncogenesis in veterinary medicine, discussing selected tumors in domestic animals in detail, and addressing cancer diagnostics and therapy. All chapters are illustrated with histological and radiological images to enhance readers’ understanding. Accordingly, the book is a must-have reference guid…
- Edition
- -
- ISBN/ISSN
- 978-3-319-41124-8
- Collation
- -
- Series Title
- -
- Call Number
- -
Vertical Cooperative Advertising in Supply Chain Management A Game-Theoretic…
In this book methods from Operations Research and Game Theory are used to determine companies’ profit-maximizing strategies related to pricing and (cooperative) advertising. It considers different supply chain structures as well as various distributions of power, making it possible to analyze both inter-echelon and intra-echelon dependencies between the companies’ decisions. Additionally, a…
- Edition
- -
- ISBN/ISSN
- 978-3-319-11626-6
- Collation
- -
- Series Title
- -
- Call Number
- -
222 Keywords Marketing
Von Awareness Marketing über Customer Lifetime Value und Leapfrogging bis zur Wasserfallstrategie: Die Marketingsprache zeichnet sich durch unzählige Fachtermini und Anglizismen aus. Einen ersten schnellen Überblick verschafft das vorliegende Nachschlagewerk. Anhand von 222 übersichtlichen Schlüsselbegriffen werden die Grundkonzepte und -theorien des Marketings erläutert. Die Erklärungen…
- Edition
- 1
- ISBN/ISSN
- 978-3-658-03385-9
- Collation
- Marketing
- Series Title
- -
- Call Number
- 658.8
Media Corporate Entrepreneurship
This book examines corporate entrepreneurship start-ups in the media industries and provides a timely solution to fill in the gap of academic as well as practical knowledge in this regard. It brings together new media venturing practices in the west and east and covers new media opportunities in various emerging forms, including gaming, Internet, mobile and webcasting business.
- Edition
- 1
- ISBN/ISSN
- 978-981-10-2122-0
- Collation
- Marketing Online
- Series Title
- -
- Call Number
- 338.1
Media Corporate Entrepreneurship
This book examines corporate entrepreneurship start-ups in the media industries and provides a timely solution to fill in the gap of academic as well as practical knowledge in this regard. It brings together new media venturing practices in the west and east and covers new media opportunities in various emerging forms, including gaming, Internet, mobile and webcasting business.
- Edition
- 1
- ISBN/ISSN
- 978-981-10-2122-0
- Collation
- Business Management
- Series Title
- -
- Call Number
- 650
Consensus Building in Group Decision Making
This book is intended for researchers and postgraduates who are interested in the consensus reaching process in group decision-making problems. It puts forward new optimization-based decision support approaches to help decision-makers find roadmaps to consensus with minimum adjustments. Simulation experiments and comparison analysis are subsequently conducted to assess the validity of the propo…
- Edition
- 1
- ISBN/ISSN
- 978-981-287-892-2
- Collation
- Business Management
- Series Title
- -
- Call Number
- 650
Design Science Research
Consolidating existing knowledge in Design Science, this book proposes a new research method to aid the exploration of design and problem solving within business, science and technology. It seeks to overcome a dichotomy that exists in the field between theory and practice to enable researches to find solutions to problems, rather than focusing on the explanation and exploration of the problems …
- Edition
- 1
- ISBN/ISSN
- 978-3-319-07374-3
- Collation
- Business Management
- Series Title
- -
- Call Number
- 650
Computer Science, Information & General Works 
Philosophy & Psychology 
Religion 
Social Sciences 
Language 
Pure Science 
Applied Sciences 
Art & Recreation 
Literature 
History & Geography