Media scholars, artists, activists, and journalists discuss how the uses of the emerging "Social Web" redefine the public sphere and influence mainstream journalism.OCLC-licensed vendor bibliographic record.
"In recent years, many approximate methods have been developed for analyzing queueing models of complex computer systems. These ad hoc methods usually focus on specific aspects of system operation, and appear to be different from one another, making it difficult to see the underlying principles of model development, to understand the relationship between different models of the same system, or …
Drawing on nationally representative telephone surveys conducted from 1995 to 2000, James Katz and Ronald Rice offer a rich and nuanced picture of Internet use in America. Using quantitative data, as well as case studies of Web sites, they explore the impact of the Internet on society from three perspectives: access to Internet technology (the digital divide), involvement with groups and commun…
"In Snap to Grid, an idiosyncratic guide to the interactive, telematic era, Peter Lunenfeld maps out the trajectories that digital technologies have traced upon our cultural imaginary. His evaluation of new media includes an impassioned discussion - informed by the discourses of technology, aesthetics, and cultural theory - of the digital artists, designers, and makers who matter most. "Snap to…
This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leading companies and economies that shape world business today and tomorrow. Digital entrepreneurship and the companies steering it have an enormous global impact; they promise to transform the business world and change the way we communicat…
How Amazon combined branding and relationship marketing with massive distribution infrastructure to become the ultimate service brand in the digital economy. Amazon is ubiquitous in our daily lives—we stream movies and television on Amazon Prime Video, converse with Alexa, receive messages on our smartphone about the progress of our latest orders. In Buy Now, Emily West examines Amazon's c…
The hope and hype about African digital entrepreneurship, contrasted with the reality on the ground in local ecosystems. In recent years, Africa has seen a digital entrepreneurship boom, with hundreds of millions of dollars poured into tech cities, entrepreneurship trainings, coworking spaces, innovation prizes, and investment funds. Politicians and technologists have offered Silicon Valley…
This is an edited book that fills a gap in knowledge by providing a comprehensive view of esports practice from the Asia and Pacific region. The volume looks at the development of esports through the interconnections between institutions, industries, players, and society, across the Asia-Pacific. Over the last two decades, the Asia-Pacific region has been central to the growth and development o…
Das Dialogmarketing hat sich durch den Aufschwung des Online- und Social Media-Marketings grundlegend gewandelt. Die Zahl der Medien, durch die ein Dialog mit den Zielpersonen geführt werden kann, hat sich vervielfacht. In diesem Band wird der aktuelle Stand des Dialogmarketings durch die ausgewiesenen Spezialisten der Branche detailliert beschrieben. Experten aus Agenturen und Unternehmen sow…