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Marken sind allgegenwärtig und doch so vielfältig. Es gibt sie in allen Ausprägungen und Formen: laut und schrill, leise und bedacht, inspirierend und motivierend, vertrauenswürdig und verlässlich. Sie transportieren Produkteigenschaften, zeichnen Qualität aus und vermindern das Kaufrisiko. Marken öffnen aber auch die Tür in weitläufige Gedankenwelten: Man schaut ARD und ist dabei,…
- Edition
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- ISBN/ISSN
- 9783658357115
- Collation
- -
- Series Title
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- Call Number
- XXV, 291
How to Build a Modern Tontine : Algorithms, Scripts and Tips
This open access book introduces the modern tontine and its applications in retirement and decumulation. Personal financial management in the later stages of life presents unique challenges, and renowned retirement planning expert Dr. Milevsky proposes the modern tontine as a solution. With the goal of guiding professionals and retirees in more efficient decumulation, the book demonstrates how …
- Edition
- 1
- ISBN/ISSN
- 9783031009280
- Collation
- XXI, 156 hlm; ill., lamp.,
- Series Title
- -
- Call Number
- -
Digital Entrepreneurship : Impact on Business and Society
This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leading companies and economies that shape world business today and tomorrow. Digital entrepreneurship and the companies steering it have an enormous global impact; they promise to transform the business world and change the way we communicat…
- Edition
- 1
- ISBN/ISSN
- 9783030539146
- Collation
- XXIV, 327hlm; ill., lamp.,
- Series Title
- -
- Call Number
- -
Purpose-driven Organizations : Management Ideas for a Better World
A higher purpose is not simply about profit. Symbolising the motivations of our actions and efforts, it reflects something much more aspirational and contributes to our global society. This open access book offers novel solutions to ensure employees support a wider organizational meaning whilst guaranteeing that the company benefits from the employee’s individual sense of purpose. Advocat…
- Edition
- 1
- ISBN/ISSN
- 9783030176747
- Collation
- XXI, 138 hlm; ill., lamp.,
- Series Title
- -
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Built on Value: The Huawei Philosophy of Finance Management
This book presents the concept of value as the central component to success and longevity of the global ICT industry player, Huawei. It provides examples of how Huawei focuses on customers to pursue sustainable and profitable growth rather than focusing on capital market valuation which is a familiar scenario among Western companies. It is the business departments that are the creators of valu…
- Edition
- 1
- ISBN/ISSN
- 9789811375071
- Collation
- XXXVI, 456 hlm; ill., lamp.,
- Series Title
- -
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- -
Process Mining Handbook
This is an open access book. This book comprises all the single courses given as part of the First Summer School on Process Mining, PMSS 2022, which was held in Aachen, Germany, during July 4-8, 2022. This volume contains 17 chapters organized into the following topical sections: Introduction; process discovery; conformance checking; data preprocessing; process enhancement and monitoring; …
- Edition
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- ISBN/ISSN
- 978-3-031-08848-3
- Collation
- X, 503
- Series Title
- -
- Call Number
- -
Agile Processes in Software Engineering and Extreme Programming – Workshops…
This open access book constitutes the 6 research workshops, the Agile Education and Training Track, the Doctoral Symposium, as well as a panel presented at XP 2020, the 21st International Conference on Agile Software Development, which was held during June 8-12, 2020. The conference was planned to take place at the IT University of Copenhagen, Denmark. Due to the COVID 19 pandemic, the conferen…
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- ISBN/ISSN
- 9783030588588
- Collation
- XII, 318
- Series Title
- 396
- Call Number
- -
Smart Cities
This edited volume discusses the socioeconomic, environmental, and policy implications of smart cities. Written by international experts in energy economics and policy, the chapters present wide range of high quality theoretical and empirical studies at the nexus of social, entrepreneurial, governmental and ecological transformation. The book covers a wide range of topics, with a view towards p…
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- ISBN/ISSN
- 978-3-031-35663-6
- Collation
- XV, 388
- Series Title
- -
- Call Number
- -
GeomInt—Discontinuities in Geosystems From Lab to Field Scale
This is an open access book. In view of growing conflicts over strategic georesources, the use of the geological subsurface in the sense of a regional resource is becoming increasingly important. In this context, georeservoirs are playing an important role for the energy transition not only as a source of energy but also as a storage facility and deep geological disposal for energy waste. The s…
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- ISBN/ISSN
- 978-3-031-26493-1
- Collation
- X, 98
- Series Title
- SpringerBriefs in Earth System Sciences (BRIEFSEARTHSYST)
- Call Number
- -
Freshwater Governance for the 21st Century
The objective of this book is to broadly illustrate the key aspects of water governance, mapping the spectrum of decision-making from techno-centric and eco-centric approaches, to hybrid concepts and people-centric approaches. Topics covered include the challenges for water-governance models, the polycentric model, the integration challenge, water in the decision-making hierarchy, and the rise …
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- ISBN/ISSN
- 978-3-319-43350-9
- Collation
- XXVII, 250
- Series Title
- 6
- Call Number
- -
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