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Launch! Advertising and Promotion in Real Time
Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launc…
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- -
- ISBN/ISSN
- 9780982043028
- Collation
- -
- Series Title
- -
- Call Number
- 384 SOL l
Global Perspectives on Recognising Non-formal and Informal Learning
This book deals with the relevance of recognition and validation of non-formal and informal learning education and training, the workplace and society. In an increasing number of countries, it is at the top of the policy and research agenda ranking among the possible ways to redress the glaring lack of relevant academic and vocational qualifications and to promote the development of competences…
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- -
- ISBN/ISSN
- 978-3-319-15277-6
- Collation
- XIX, 220
- Series Title
- -
- Call Number
- 370 SIN g
Intellectual Property Ordering beyond Borders
During the past century, intellectual property (IP) law has expanded within and beyond national borders. The field of IP law was once a niche area concerning authors, inventors, and trademark owners. Today, IP law acts as a complex regime of instruments, institutions, and actors that negotiate overlapping, diverging, and occasionally competing public policies on a global scale.
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- ISBN/ISSN
- 9781009071338
- Collation
- -
- Series Title
- -
- Call Number
- 346.048 KHA i
Intellectual Property Licensing and Transactions: Theory and Practice
Intellectual property transactions underlie large segments of the global economy, from pharmaceuticals to computing, entertainment to digital content. This first-of-its-kind resource combines practical contract drafting and negotiation skills with substantive legal doctrine in the rapidly growing area of intellectual property transactions and licensing.
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- ISBN/ISSN
- 9781009049436
- Collation
- -
- Series Title
- -
- Call Number
- 346.048 CON i
Instability in Geophysical Flows
Instabilities are present in all natural fluids from rivers to atmospheres. This book considers the physical processes that generate instability from a geophysical perspective. The classical analytical approaches are covered, while emphasizing numerical methods that enable prediction of stability or instability in a system quickly, and with minimal mathematics.
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- ISBN/ISSN
- 9781108640084
- Collation
- -
- Series Title
- -
- Call Number
- 622.15 SMY i
Injunctions in Patent Law: Trans-Atlantic Dialogues on Flexibility and Tailoring
Patents are important tools for innovation policy. They incentivize the creation and dissemination of new technical solutions and help to disclose their working to the public in exchange for limited exclusivity. Injunctions are important tools of their enforcement. Much has been written about different aspects of the patent system, but the issue of injunctions is largely neglected in the compar…
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- ISBN/ISSN
- 9781108891103
- Collation
- -
- Series Title
- -
- Call Number
- 346.0486 CON i
Beginning CSS Preprocessors : With SASS, Compass.js and Less.js
Learn how preprocessors can make CSS scalable and easy to maintain. You'll see how to write code in a very clean and scalable manner and use CSS preprocessor features such as variables and looping, which are missing in CSS natively. Reading Beginning CSS Preprocessors will make your life much simpler by showing you how to create reusable chunks of code. In addition to coding enhancements, youâ€â€¦
- Edition
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- ISBN/ISSN
- 978-1-4842-1347-6
- Collation
- XVII, 142
- Series Title
- -
- Call Number
- 004.3
Modern Management of Cancer of the Rectum
Modern Management of Cancer of the Rectum is intended to provide a comprehensive overview of all aspects of rectal neoplasms. It addresses epidemiology, biology, screening and chemoprevention, the role of imaging in diagnosis, staging and prognosis, radiation therapy, medical and surgical treatment, as well as new modalities of therapy, including laparoscopy, and transanal endoscopic surgery. A…
- Edition
- 2
- ISBN/ISSN
- 978-1-4471-6608-5
- Collation
- XVII, 472
- Series Title
- -
- Call Number
- -
Multifaceted Roles of Crystallography in Modern Drug Discovery
The present work offers a snapshot of the state-of-the-art of crystallographic, analytical, and computational methods used in modern drug design and development. Topics discussed include: drug design against complex systems (membrane proteins, cell surface receptors, epigenetic targets, and ribosomes); modulation of protein-protein interactions; the impact of small molecule structures in drug d…
- Edition
- 1
- ISBN/ISSN
- 978-94-017-9718-4
- Collation
- XI, 240
- Series Title
- NATO Science for Peace and Security Series A: Chemistry and Biology
- Call Number
- -
Modern Manufacturing Engineering
This book covers recent research and trends in Manufacturing Engineering. The chapters emphasize different aspects of the transformation from materials to products. It provides the reader with fundamental materials treatments and the integration of processes. Concepts such as green and lean manufacturing are also covered in this book.
- Edition
- 1
- ISBN/ISSN
- 978-3-319-20151-1
- Collation
- VIII, 321
- Series Title
- Materials Forming, Machining and Tribology
- Call Number
- -
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