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Business English for Success
Business English for Success is a creative solution to a common challenge across Business Communication courses: Business English or Business Presentations? Some classes place an equal emphasis on oral and written communication, and if that is the case for you please let me direct you to our free online text Business Communication for Success. If, however, your class places the emphasis squarel…
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Business Communication for Success
Business Communication for Success is adapted from a work produced by a publisher who has requested that they and the original author not receive attribution. This adapted edition is produced by the University of Minnesota Libraries Publishing through the eLearning Support Initiative. Business Communication for Success (BCS) provides a comprehensive, integrated approach to the study and appl…
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- 9781946135056
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- 384
Communication for Business Success (Canadian Edition)
The text has three content categories: Foundations Process and products Contexts The first three chapters form the core foundation for the study of oral and written business communication. The next sequence of chapters focus on the process of writing, then oral performance with an emphasis on results. The final sequence focuses on contexts where business communication occurs, from inter…
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- 978-1-4533-4747-8
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- 384
Fundamentals of Global Strategy A Business Model Approach
This book looks at the opportunities and risks associated with staking out a global competitive presence and introduces the fundamentals of global strategic thinking. We define crafting a global strategy in terms of change—how a company should change and adapt its core (domestic) business model to achieve a competitive advantage as it expands globally. The conceptual framework behind this…
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- 330
Small Business Management in the 21st Century
Small Business Management in the 21st Century offers a unique perspective and set of capabilities for instructors. The authors designed this book with a “less can be more” approach, and by treating small business management as a practical human activity rather than as an abstract theoretical concept. The text has a format and structure that will be familiar to you if you use other books …
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- 330
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