In his study, Jan Posthumus uses the grounded theory method to explore the implementation of marketing instruments such as segmentation and targeting in the recruitment of high potentials in the pharmaceutical industry. The implementation of these instruments can best be understood as the result of an interaction between four categories: the identified internal need for certain groups of high p…
This book assesses both the effectiveness and efficiency of implemented Economic Policy Instruments (EPIs) in order to achieve water policy goals and identifies the preconditions under which they outperform alternative (e.g. regulatory) policy instruments and/or can complement them as part of complex policy mixes. The development of a consolidated assessment framework helps clarify (and where p…
Based on a discussion of conflicts in the urbanization process, this book provides theoretical and practical solutions for the preservation and development of urban localities. On the basis of informative case studies, it reveals the similarities and unique aspects of urbanization in Germany and China. The process of urban growth and the future trend of locality and urbanization are also examin…
Many North American plants have characteristics that are especially promising as candidates for expanding our food supply and generating new economically competitive crops. This book is an informative analysis of the top 100 indigenous food plants of North America, focusing on those species that have achieved commercial success or have substantial market potential. The book's user-friendly form…
This book brings together two important discussions in public health in developing countries: an understanding of the burden of disease, health equity and social determinants of health; and biomathematical models, epidemiological studies and estimation of the direct and indirect cost of disease. The empirical chapters in the first part discuss aspects of disease prevention and health promotion …
This textbook is a guide to success during the PhD trajectory. The first part of this book takes the reader through all steps of the PhD trajectory, and the second part contains a unique glossary of terms and explanation relevant for PhD candidates. Written in the accessible language of the PhD Talk blogs, the book contains a great deal of practical advice for carrying out research, and present…
This book provides an in-depth analysis of one the of most popular medicinal plants—Echinacea a species that is native to only the US and Canada. There are nine Echinacea species and several roots and above-ground portions of these showy wildflowers have been used in herbal medicine as an immune stimulant and to reduce one’s chances of catching a cold. Considerable medical research supports…
The book deals with urban transportation planning in light of environmental sustainability and social equity. It begins with a review of the Indian urban transportation system and the issues surrounding it, and discusses the alternatives and policy directions that are being considered. It examines all the environmental issues arising out of transportation as a sector and assesses the alternativ…
This book focuses on the fundamental concept of and current endeavors in “urban mining” among those who are interested in both metal resources and ecology. Systems for recycling and reusing precious metals and rare-earth minerals contained in used and discarded electronics are introduced in this book. The target audience is not academic researchers in the resource management and ecology fie…
This book covers the main aspects of regional and urban economics and presents state-of-the-art theories in a comprehensive and concise way. The book will be of interest to undergraduates in business and economics and covers specific areas such as real estate, urban and regional planning and geography and development studies.