Developing new products, services, systems and processes has become an imperative for any firm expecting to thrive in today’s fast-paced and hyper-competitive environment. This volume integrates academic and practical insights to present fresh perspectives on new product development and innovation, showcasing lessons learned on the technological frontier. The first part emphasizes decision ma…
This book presents a rich compilation of real-world cases on digitalization, the goal being to share first-hand insights from respected organizations and to make digitalization more tangible. As virtually every economic and societal sector is now being challenged by emerging technologies, the digital economy is a highly volatile, uncertain, complex and ambiguous place – and one that holds sub…
André Presse is Assistant Professor for Entrepreneurship, Technology-Management and Innovation at the University of Bolzano (UniBZ). He has received his doctorate in economics and management from the Karlsruhe Institute of Technology (KIT) where he worked with Goetz Werner, one of the leading entrepreneurs in Germany. André was a Postdoctoral Fellow at the Institute for Entrepreneurship, Tech…
Foreword Research on the creation and development of new firms has gained substantial prominence over the past ten years - especially in the German-speaking countries, where many new entrepreneurship chairs have been created in universities. Despite the surge in interest, short-comings in the research domain remain. These shortcomings primarily concern the lack of solid empirical research that …
This encyclopedia will be an essential resource for our times, reflecting the fact that we currently are living in an expanding data-driven world. Technological advancements and other related trends are contributing to the production of an astoundingly large and exponentially increasing collection of data and information, referred to in popular vernacular as “Big Data.” Social media and c…
Was, warum, wie, wer und wann? Anhand dieser W-Fragen werden wichtige Methoden und Zusammenhänge zur Planung und Steuerung von Projekten vorgestellt. Das erforderliche Methodenwissen wird dabei praxisorientiert und zugleich theoretisch fundiert auf der Basis jahrelanger Lehrerfahrungen und aktueller Standards vermittelt. Eine Liste der wichtigen Begriffe in deutscher und englischer Sprache am …
This encyclopedia will be an essential resource for our times, reflecting the fact that we currently are living in an expanding data-driven world. Technological advancements and other related trends are contributing to the production of an astoundingly large and exponentially increasing collection of data and information, referred to in popular vernacular as “Big Data.” Social media and c…
This book provides in-depth insights into the regulatory frameworks of five countries and the EU concerning the regulation of genome edited plants. The country reports form the basis for a comparative analysis of the various national regulations governing genetically modified organisms (GMOs) in general and genome edited plants in particular, as well as the underlying regulatory approaches. Th…
The Basics of American Government is a collaborative effort among eight current and one former faculty members in the Departments of Political Science and Criminal Justice at University of North Georgia. The purpose of this book is to offer a no-frills, low-cost, yet comprehensive overview of the American political system for students taking introductory courses in American national government.…
Small business marketers don’t need to understand technical minutia of websites or the high-level social media strategies of national consumer brands. They need to understand how to build successful marketing machines that they can sustain with the resources they have available. This book will help small-business B2B marketers build a strong digital presence that will drive growth. Most B…