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Sponsor- and Country-Related Predictors of Sponsorship Effectiveness Sponsor…
Christian Lucas investigates the effectiveness of sports sponsorships. Two empirical studies are conducted, based on a comprehensive literature review. Implications from both studies are derived that can guide sponsorship managers in their daily business. Successful sports marketing execution is more than purchasing a 30-second spot or signage in a stadium: It is to improve and enhance customer…
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- 978-3-658-07684-9
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Railway Infrastructure Security
This comprehensive monograph addresses crucial issues in the protection of railway systems, with the objective of enhancing the understanding of railway infrastructure security. Based on analyses by academics, technology providers and railway operators, it explains how to assess terrorist and criminal threats, design countermeasures, and implement effective security strategies. In so doing, it …
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- 978-3-319-04426-2
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Radionuclides in the Environment Influence of chemical speciation and plant …
This book provides extensive and comprehensive information to researchers and academicians who are interested in radionuclide contamination, its sources and environmental impact. It is also useful for graduate and undergraduate students specializing in radioactive-waste disposal and its impact on natural as well as manmade environments. A number of sites are affected by large legacies of was…
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- 978-3-319-22171-7
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Radionuclide and Metal Sorption on Cement and Concrete
Cementitious materials are being widely used as solidification/stabilisation and barrier materials for a variety of chemical and radioactive wastes, primarily due to their favourable retention properties for metals, radionuclides and other contaminants. The retention properties result from various mineral phases in hydrated cement that possess a high density and diversity of reactive sites for …
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- 978-3-319-23651-3
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Radiology of Infectious Diseases: Volume 2
This book provides a comprehensive overview of diagnostic imaging in infectious diseases. It starts with a general review of infection diseases, including their classification, characteristics and epidemiology. In separate chapters, the authors then introduce the radionuclide imaging of 50 kinds of infectious diseases. Volume 1 covers 21 viral infections. Volume 2 has 29 chapters discussing 24 …
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- 978-94-017-9876-1
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Radiology of Infectious Diseases: Volume 1
This book provides a comprehensive overview of diagnostic imaging in infectious diseases. It starts with a general review of infectious diseases, including their classification, characteristics and epidemiology. In separate chapters, the authors then introduce the radionuclide imaging of 50 kinds of infectious diseases. Volume 1 covers 21 viral infections. Volume 2 has 29 chapters discussing 24…
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- 978-94-017-9882-2
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Radioactive Waste Engineering and Management
This book describes essential and effective management for reliably ensuring public safety from radioactive wastes in Japan. This is the first book to cover many aspects of wastes from the nuclear fuel cycle to research and medical use, allowing readers to understand the characterization, treatment and final disposal of generated wastes, performance assessment, institutional systems, and social…
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- 978-4-431-55417-2
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Radio Systems Engineering A Tutorial Approach
This book is intended for readers who already have knowledge of devices and circuits for radio-frequency (RF) and microwave communication and are ready to study the systems engineering-level aspects of modern radio communications systems. The authors provide a general overview of radio systems with their components, focusing on the analog parts of the system and their non-idealities. Based on t…
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- 978-3-319-07326-2
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Optimum Investment Strategy in the Power Industry Mathematical Models
This book presents an innovative methodology for identifying optimum investment strategies in the power industry. To do so, it examines results including, among others, the impact of oxy-fuel technology on CO2 emissions prices, and the specific cost of electricity production. The technical and economic analysis presented here extend the available knowledge in the field of investment optimizati…
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- 978-3-319-31872-1
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Optimizing Treatment for Children in the Developing World
This book is intended to communicate current best practice in pediatric clinical pharmacology and clinical pharmacy with special consideration of the prevailing circumstances and most pressing needs in developing countries. It also addresses measures that may be taken in countries with emerging economies through organizational and political adjustments to reduce unacceptable levels of morbidity…
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- 978-3-319-15750-4
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