Now in its third edition and supplemented with more online material, this book aims to make the "new" information-based (rather than gene-based) bioinformatics intelligible both to the "bio" people and the "info" people. Books on bioinformatics have traditionally served gene-hunters, and biologists who wish to construct family trees showing tidy lines of descent. While dealing extensively with …
Presenting a study of geometric action functionals (i.e., non-negative functionals on the space of unparameterized oriented rectifiable curves), this monograph focuses on the subclass of those functionals whose local action is a degenerate type of Finsler metric that may vanish in certain directions, allowing for curves with positive Euclidean length but with zero action. For such functionals, …
The “omics” era has given a new perspective to the findings on the origin and evolution of the process of translation. This book provides insight into the evolution of the translation process and machinery from a modern perspective. Written by leading experts in molecular biology, this text looks into the origins and evolution of the protein synthetic machinery.
Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launc…
This book deals with the relevance of recognition and validation of non-formal and informal learning education and training, the workplace and society. In an increasing number of countries, it is at the top of the policy and research agenda ranking among the possible ways to redress the glaring lack of relevant academic and vocational qualifications and to promote the development of competences…
During the past century, intellectual property (IP) law has expanded within and beyond national borders. The field of IP law was once a niche area concerning authors, inventors, and trademark owners. Today, IP law acts as a complex regime of instruments, institutions, and actors that negotiate overlapping, diverging, and occasionally competing public policies on a global scale.
Intellectual property transactions underlie large segments of the global economy, from pharmaceuticals to computing, entertainment to digital content. This first-of-its-kind resource combines practical contract drafting and negotiation skills with substantive legal doctrine in the rapidly growing area of intellectual property transactions and licensing.
Instabilities are present in all natural fluids from rivers to atmospheres. This book considers the physical processes that generate instability from a geophysical perspective. The classical analytical approaches are covered, while emphasizing numerical methods that enable prediction of stability or instability in a system quickly, and with minimal mathematics.
Patents are important tools for innovation policy. They incentivize the creation and dissemination of new technical solutions and help to disclose their working to the public in exchange for limited exclusivity. Injunctions are important tools of their enforcement. Much has been written about different aspects of the patent system, but the issue of injunctions is largely neglected in the compar…
Learn how preprocessors can make CSS scalable and easy to maintain. You'll see how to write code in a very clean and scalable manner and use CSS preprocessor features such as variables and looping, which are missing in CSS natively. Reading Beginning CSS Preprocessors will make your life much simpler by showing you how to create reusable chunks of code. In addition to coding enhancements, you…