Filter by
Management: Entrepreneurial Marketing
Dieses Lehrbuch stellt die zentralen Konzepte des Entrepreneurial Marketing vor und zeigt auch, wie diese den Marketing-Mix etablierter Unternehmen inspirieren können. Kurze Lerneinheiten, übersichtliche didaktische Module sowie die begleitende Lernkontrolle sorgen für eine nachhaltige Wissensvermittlung. Das Buch richtet sich damit an alle, die sich mit Entrepreneurship und kreativen Mar…
- Edition
- 1
- ISBN/ISSN
- 978-3-658-08980-1
- Collation
- Marketing
- Series Title
- -
- Call Number
- 658.8
Understanding the Entrepreneurial Mind
Interest in the functioning of the human mind can certainly be traced to Plato and Aristotle who often dealt with issues of perceptions and motivations. While the Greeks may have contemplated the human condition, the modern study of the human mind can be traced back to Sigmund Freud (1900) and the psychoanalytic movement. He began the exploration of both conscious and unconscious factors that p…
- Edition
- 1
- ISBN/ISSN
- 978-1-4419-0443-0
- Collation
- Business Management
- Series Title
- -
- Call Number
- 650
Organizational Mindset of Entrepreneurship
This book focuses on how to promote innovation and an entrepreneurial mindset within organizations in the context of structural changes. It highlights the importance of internal marketing of innovation and ideas among employees, of creating collaborative spaces, and of company leaders promoting collaboration. The key aspect in all contributions gathered here is to understand the co-creation pat…
- Edition
- 1
- ISBN/ISSN
- 978-3-030-36951-4
- Collation
- Manajemen
- Series Title
- -
- Call Number
- 650
Post-Truth, Philosophy and Law
In the wake of Brexit and Trump, the debate surrounding post-truth fills the newspapers and is at the center of the public debate. Democratic institutions and the rule of law have always been constructed and legitimized by discourses of truth. And so the issue of "post-truth" or "fake truth" can be regarded as a contemporary degeneration of that legitimacy. But what, precisely, is post-truth fr…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- -
- Series Title
- -
- Call Number
- -
Entrepreneurship Viability Index
This book presents the Entrepreneurship Viability Index (EVI) as a focal point to define other novel indices. It also introduces readers to new concepts and metrics of entrepreneurship to help measure the lifespan of entrepreneurial activities and quantify the capabilities of entrepreneurs as well as the share of efficient businesses at the country level. Using a variety of mathematical models …
- Edition
- 1
- ISBN/ISSN
- 978-3-030-54644-1
- Collation
- Business Management
- Series Title
- -
- Call Number
- 650
Microbes in Agriculture and Environmental Development
The collection of essays in Microbes in Agriculture and Environmental Development explores the applications of microbes for the improvement of environmental quality and agricultural productivity through inoculants and enzymes. These are useful for the conservation and restoration of degraded natural and agricultural ecosystems, crop yield extension, soil health improvement, and other aspects of…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- -
- Series Title
- -
- Call Number
- -
The Palgrave Handbook of Philosophy and Literature
This comprehensive Handbook presents the major perspectives within philosophy and literary studies on the relations, overlaps and tensions between philosophy and literature. Drawing on recent work in philosophy and literature, literary theory, philosophical aesthetics, literature as philosophy and philosophy as literature, its twenty-nine chapters plus substantial Introduction and Afterword exa…
- Edition
- 1
- ISBN/ISSN
- 978-1-137-54794-1
- Collation
- Literasi Filsafat
- Series Title
- -
- Call Number
- 379
Digital Constitutionalism
Investigating the impact of digital technology on contemporary constitutionalism, this book offers an overview of the transformations that are currently occurring at constitutional level, highlighting their link with ongoing societal changes. It reconstructs the multiple ways in which constitutional law is reacting to these challenges and explores the role of one original response to this pheno…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- -
- Series Title
- -
- Call Number
- -
Handbook of Marine Model Organisms in Experimental Biology
The importance of molecular approaches for comparative biology and the rapid development of new molecular tools is unprecedented. The extraordinary molecular progress belies the need for understanding the development and basic biology of whole organisms. Vigorous international efforts to train the next-generation of experimental biologists must combine both levels – next generation molecular …
- Edition
- -
- ISBN/ISSN
- -
- Collation
- -
- Series Title
- -
- Call Number
- -
Digitalization and Development
This book examines the diffusion of digitalization and Industry 4.0 technologies in Malaysia by focusing on the ecosystem critical for its expansion. The chapters examine the digital proliferation in major sectors of agriculture, manufacturing, e-commerce and services, as well as the intermediary organizations essential for the orderly performance of socioeconomic agents. The book incisively…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- -
- Series Title
- -
- Call Number
- -
Computer Science, Information & General Works 
Philosophy & Psychology 
Religion 
Social Sciences 
Language 
Pure Science 
Applied Sciences 
Art & Recreation 
Literature 
History & Geography