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Government-Enterprise Connection
This book is an empirical study on the relationship between private enterprises, entrepreneurs and the government in P. R. China. The two authors conducted a detailed survey of enterprises and entrepreneurs in Liuzhou, Guangxi Zhuang Autonomous Region, China. Although it was only conducted in a medium sized city, the survey provides a rare source of information on matched entrepreneur-enterpris…
- Edition
- 1
- ISBN/ISSN
- 978-981-287-658-4
- Collation
- Business Management
- Series Title
- -
- Call Number
- 650
Digital Entrepreneurship
Sebastian Pioch beschreibt in diesem essential an einem durchgehenden Beispiel, wie Start-ups oder bestehende Unternehmen digitale Produkte entwickeln, testen und schließlich am Markt etablieren können. Kompakt und leicht verständlich führt der Autor aus, welche Schritte und Methoden geeignet sind, um mit limitierten Ressourcen und Erfahrungswerten ein digitales Produkt erfolgreich zu entwi…
- Edition
- 1
- ISBN/ISSN
- 978-3-658-24068-4
- Collation
- Business and Economics
- Series Title
- -
- Call Number
- 650
Digital Disruption and Transformation
In an era marked by relentless digital disruption, where every interaction - whether it's a click, a tap, or a swipe - shapes the structure of our interconnected world, the need for transformative action becomes notably clear. This collection brings together a dynamic compilation of insights, carefully selected from leading experts in the field, ready to navigate the uncharted waters of this di…
- Edition
- 1
- ISBN/ISSN
- 978-3-031-47888-8
- Collation
- Business Management
- Series Title
- -
- Call Number
- 650.1
Technology Entrepreneurship
This collection of expert articles explores the development drivers of new technology-based firms and projects. It provides perspectives for an in-depth understanding of how technological inventions lead to the creation of new and sustainable companies or business units. The authors address methods and concepts that help technology-based start-ups and entrepreneurial projects successfully devel…
- Edition
- 1
- ISBN/ISSN
- 978-3-319-73509-2
- Collation
- Marketing
- Series Title
- -
- Call Number
- 658.8
The Origin of the Capitalist Firm
The book addresses the entrepreneurial origin of the capitalist firm and its asymmetric contractual relationships between capitalists, workers, managers and entrepreneurs, and explains the origin of the firm by focusing on entrepreneurship. A hidden action model shows how assigning residual claim to entrepreneurs can provide a better overall incentive; a hidden information model demonstrates th…
- Edition
- 1
- ISBN/ISSN
- 978-981-10-0221-2
- Collation
- Business Management
- Series Title
- -
- Call Number
- 653
Innovation and the Entrepreneurial University
The book explores different approaches towards the ‘entrepreneurial university’ paradigm, explores channels and mechanism used by universities to implement the paradigm and contributes to the public discussion on the impact of commercialization on university research and knowledge. It argues that different types of university-industry interaction may have repercussions even on funding of ba…
- Edition
- 1
- ISBN/ISSN
- 978-3-319-62649-9
- Collation
- Ekonomi
- Series Title
- -
- Call Number
- 330
Effective Entrepreneurial Management
This textbook provides a comprehensive overview of the essential issues in effective entrepreneurial management. It first introduces readers to the fundamentals of entrepreneurial management, the nature of entrepreneurial managers and business planning, before exploring the specific topics of creativity and innovation, risk management, entrepreneurial marketing and organization as well as finan…
- Edition
- 1
- ISBN/ISSN
- 978-3-319-50467-4
- Collation
- Business Management
- Series Title
- -
- Call Number
- 650
Management: Entrepreneurial Marketing
Dieses Lehrbuch stellt die zentralen Konzepte des Entrepreneurial Marketing vor und zeigt auch, wie diese den Marketing-Mix etablierter Unternehmen inspirieren können. Kurze Lerneinheiten, übersichtliche didaktische Module sowie die begleitende Lernkontrolle sorgen für eine nachhaltige Wissensvermittlung. Das Buch richtet sich damit an alle, die sich mit Entrepreneurship und kreativen Mar…
- Edition
- 1
- ISBN/ISSN
- 978-3-658-08980-1
- Collation
- Marketing
- Series Title
- -
- Call Number
- 658.8
Understanding the Entrepreneurial Mind
Interest in the functioning of the human mind can certainly be traced to Plato and Aristotle who often dealt with issues of perceptions and motivations. While the Greeks may have contemplated the human condition, the modern study of the human mind can be traced back to Sigmund Freud (1900) and the psychoanalytic movement. He began the exploration of both conscious and unconscious factors that p…
- Edition
- 1
- ISBN/ISSN
- 978-1-4419-0443-0
- Collation
- Business Management
- Series Title
- -
- Call Number
- 650
Entrepreneurial Marketing for SMEs
Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge.
- Edition
- 1
- ISBN/ISSN
- 978-1-137-53258-9
- Collation
- Marketing
- Series Title
- -
- Call Number
- 658.8
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