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Verkaufspsychologie im Online-Marketing
Kaufentscheidungen im Internet laufen selten rational ab: Auch online steuern Emotionen und unterbewusste Prozesse unsere Entscheidungsfindung, und häufig können wir nicht genau sagen, warum wir etwas gekauft haben. Dieses Buch erklärt kompakt und auf den Punkt, wie Unternehmen verkaufspsychologische Techniken im digitalen Marketing für sich nutzen und gewinnbringend anwenden können. Denn …
- Edition
- 1
- ISBN/ISSN
- 978-3-658-29313-0
- Collation
- Marketing/Pemasaran
- Series Title
- -
- Call Number
- 658.8
Praxisorientiertes Online-Marketing
Die Endkunden verbringen immer mehr Zeit online und ziehen zunehmend Aufmerksamkeit von den klassischen Offline-Medien ab. So folgen Unternehmen ihren Kunden – BtoB wie BtoC gleichermaßen – ins Internet. Ralf T. Kreutzer beantwortet in diesem Buch die wichtigsten Fragen, die sich dabei stellen, und präsentiert konkrete Lösungskonzepte und Erfolgsstrategien. Auf diese Weise wird den Unter…
- Edition
- 1
- ISBN/ISSN
- 978-3-658-02390-4
- Collation
- Pemasaran/Online-Marketing-
- Series Title
- -
- Call Number
- 658.8
Climate Change and Natural Disasters
ABSTRACT The Open Access version of this book, available at https://www.taylorfrancis.com/books/9781351527927, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license The start of the new millennium will be remembered for deadly climate-related disasters - the great floods in Thailand in 2011, Super Storm Sandy in the United States in 2012, and…
- Edition
- -
- ISBN/ISSN
- 9781315081045
- Collation
- -
- Series Title
- -
- Call Number
- -
Testing Knowledge: Toward an Ecology of Diagnosis, Preceded by the Dingdingdo…
"This volume presents the collective adventure of Dingdingdong, the Institute for the Co-production of Knowledge about Huntington’s Disease, founded in 2012 between Paris and Brussels. Katrin Solhdju’s Testing Knowledge: Toward an Ecology of Diagnosis pursues the question of taming the violence of the new species of medical foreknowledge represented by genetic testing. Adopting historical a…
- Edition
- Ed. 1
- ISBN/ISSN
- 9781953035455, 9781953035462
- Collation
- 194
- Series Title
- -
- Call Number
- 616.8 SOL t
Democracy Promotion as Foreign Policy
ABSTRACT This book looks at democracy promotion as a form of foreign policy. Elliott asks why democracy was seen to be the answer to the 7/7 bombings in London, and why it should be promoted not in Britain, but in Pakistan. The book provides a detailed answer to these questions, examining the logic and the modes of thinking that made such a response possible through analysis of the stories we …
- Edition
- -
- ISBN/ISSN
- 9781315618050
- Collation
- -
- Series Title
- -
- Call Number
- -
Researching Non-state Actors in International Security: Theory and Practice
This volume provides researchers and students with a discussion of a broad range of methods and their practical application to the study of non-state actors in international security. All researchers face the same challenge, not only must they identify a suitable method for analysing their research question, they must also apply it. This volume prepares students and scholars for the key challen…
- Edition
- Ed. 1
- ISBN/ISSN
- 9781317365303, 9780367141561
- Collation
- 270
- Series Title
- Routledge Critical Security Studies
- Call Number
- 337 RES r
Cultural Organizations, Networks and Mediators in Contemporary Ibero-America
This book proposes an innovative conceptual framework to explore cultural organizations at a multilateral level and cultural mediators as key figures in cultural and institutionalization processes. Specifically, it analyzes the role of Ibero-American mediators in the institutionalization of Hispanic and Lusophone cultures in the first half of the 20th century by means of two institutional netwo…
- Edition
- Ed. 1
- ISBN/ISSN
- 9781000769012, 9780429299407
- Collation
- 344
- Series Title
- Routledge Studies in Cultural History, 82
- Call Number
- 327 CUL c
Africa and the North
An important new discussion of Africa's place in the international system. This volume discusses Africa's place in the international system, examining the way in which the Westphalian system, in light of the impact of globalization and transnational networks, continues to play a major role in the structuring of Africa's international relations. The book provides a solid empirical analysis of ke…
- Edition
- Ed. 1
- ISBN/ISSN
- 9780415333917; 9780415498869
- Collation
- -
- Series Title
- New International Relations
- Call Number
- 327 AFR a
Standardization and Risk Governance : A Multi-Disciplinary Approach
This multi-disciplinary book conceptualizes, maps, and analyses ongoing standardization processes of risk issues across various sectors, processes, and practices. Standards are not only technical specifications and guidelines to support efficient risk governance, but also contain social, political, economic, and organizational aspects. This book presents a variety of standardization processe…
- Edition
- -
- ISBN/ISSN
- 9780429290817
- Collation
- -
- Series Title
- -
- Call Number
- 320
The Russia Conference Papers 2021
This publication discusses Russia’s foreign, security, defence, and military policies from both Euro-Atlantic and Russian perspectives. More importantly – this work acts as an essential platform for analysing the security challenges linked with Russia and the required responses of the Euro-Atlantic community to the complex challenges posed by Russia’s actions in the region and on a global…
- Edition
- Ed. 1
- ISBN/ISSN
- 9789949035687, 9789949035694
- Collation
- 188
- Series Title
- -
- Call Number
- 327 RUS r
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