Filter by
Entrepreneurial Marketing for SMEs
Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge.
- Edition
- 1
- ISBN/ISSN
- 978-1-137-53258-9
- Collation
- Marketing
- Series Title
- -
- Call Number
- 658.8
Marketing for Small B2B Businesses
Small business marketers don’t need to understand technical minutia of websites or the high-level social media strategies of national consumer brands. They need to understand how to build successful marketing machines that they can sustain with the resources they have available. This book will help small-business B2B marketers build a strong digital presence that will drive growth. Most B…
- Edition
- 1
- ISBN/ISSN
- 978-1-4842-8741-5
- Collation
- Business Management
- Series Title
- -
- Call Number
- 650
Contextualizing Entrepreneurship Theory
As the breadth and empirical diversity of entrepreneurship research have increased rapidly during the last decade, the quest to find a "one-size-fits-all" general theory of entrepreneurship has given way to a growing appreciation for the importance of contexts. This promises to improve both the practical relevance and the theoretical rigor of research in this field. Entrepreneurship means diffe…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- -
- Series Title
- -
- Call Number
- -
Computer Science, Information & General Works 
Philosophy & Psychology 
Religion 
Social Sciences 
Language 
Pure Science 
Applied Sciences 
Art & Recreation 
Literature 
History & Geography