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The promise and peril of entrepreneurship :job creation and survival among us…
"A book describing surprising findings from a new dataset on startups in the US"--OCLC-licensed vendor bibliographic record.
- Edition
- -
- ISBN/ISSN
- 9780262373975
- Collation
- 1 online resource
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Digital economies at global margins
Investigations of what increasing digital connectivity and the digitalization of the economy mean for people and places at the world's economic margins. Between 2012 and 2017, more than one billion people became new Internet users. Once, digital connectivity was confined to economically prosperous parts of the world; now Internet users make up a majority of the world's population. In this book,…
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- ISBN/ISSN
- 0262349485
- Collation
- 1 online resource (392 pages).
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Public policy and the economics of entrepreneurship
Papers presented at a conference held at Syracuse University in April 2001.This groundbreaking collection of essays by leading economists examines different aspects of entrepreneurship and its relation to public policy.Entrepreneurship has been a subject of much recent discussion among academics and policymakers because of the belief that it invigorates the economy--producing greater productivi…
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- ISBN/ISSN
- 9780262275606
- Collation
- 1 online resource (xii, 213 pages) :illustrations
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Entrepreneurial Marketing for SMEs
Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge.
- Edition
- 1
- ISBN/ISSN
- 978-1-137-53258-9
- Collation
- Marketing
- Series Title
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- Call Number
- 658.8
Marketing for Small B2B Businesses
Small business marketers don’t need to understand technical minutia of websites or the high-level social media strategies of national consumer brands. They need to understand how to build successful marketing machines that they can sustain with the resources they have available. This book will help small-business B2B marketers build a strong digital presence that will drive growth. Most B…
- Edition
- 1
- ISBN/ISSN
- 978-1-4842-8741-5
- Collation
- Business Management
- Series Title
- -
- Call Number
- 650
Contextualizing Entrepreneurship Theory
As the breadth and empirical diversity of entrepreneurship research have increased rapidly during the last decade, the quest to find a "one-size-fits-all" general theory of entrepreneurship has given way to a growing appreciation for the importance of contexts. This promises to improve both the practical relevance and the theoretical rigor of research in this field. Entrepreneurship means diffe…
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