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Advances in National Brand and Private Label Marketing: Second International …
This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online…
- Edition
- Ed. 1
- ISBN/ISSN
- 978-3-319-20182-5
- Collation
- XI, 211
- Series Title
- Springer Proceedings in Business and Economics
- Call Number
- 658.8 ADV a
Advances in Insect Control and Resistance Management
This book covers advanced concepts and creative ideas with regard to insect biorational control and insecticide resistance management. Some chapters present and summarize general strategies or tactics for managing insect pests such as the principles of IPM in various crop systems and biorational control of insect pests, advances in organic farming, alternative strategies for controlling orchard…
- Edition
- Ed. 1
- ISBN/ISSN
- 978-3-319-31800-4
- Collation
- XI, 339
- Series Title
- -
- Call Number
- 591.5 ADV a
Extracellular Composite Matrices in Arthropods
Emphasis is placed on the elaborate cuticular matrices in insects and crustaceans, spider and insect silks, sialomes of phytophagous and blood-feeding arthropods as well as on secretions of male and female accessory glands. Focus is placed largely on insects, due to the extensive body of published research that in part is the result of available whole genome sequences of several model species (…
- Edition
- -
- ISBN/ISSN
- 978-3-319-40740-1
- Collation
- 39 b/w illustrations, 83 illustrations in colour
- Series Title
- -
- Call Number
- -
Legal Perspectives on Corporate Social Responsibility: Lessons from the Unite…
This book offers readers a comprehensive and in-depth legal analysis of corporate social responsibility (CSR) by examining the theoretical foundations of corporate governance and its legal mechanism in the United States and South Korea. Moreover, it proposes legislative blueprint for establishing the legal frameworks that might serve to legitimize and effectively implement CSR in general. Refle…
- Edition
- -
- ISBN/ISSN
- 978-81-322-2386-3
- Collation
- -
- Series Title
- -
- Call Number
- -
Exchange-Traded Funds Investment Practices and Tactical Approaches
With Exchange Traded Fund (ETF) sponsors constantly making new types of ETFs available, there is now a variety of ETFs that provide investors with an opportunity to develop diversified investment portfolios. Their sophistication has also grown to include a breed of ETFs that do not passively track the performance of an underlying index. With this assortment of newer ETFs, and more on the way, m…
- Edition
- -
- ISBN/ISSN
- 978-1-137-39094-3
- Collation
- 3 b/w illustrations, 20 illustrations in colour
- Series Title
- -
- Call Number
- -
Educating the Deliberate Professional
This book takes a fresh look at professional practice and professional education. In times of increased managerialism of academic teaching and a focus on graduate learning outcomes, it discusses possibilities to teach and learn otherwise. A deliberate professional is someone who consciously, thoughtfully and courageously makes choices about how to act and be in the practice world. A pedagogy of…
- Edition
- 1
- ISBN/ISSN
- 978-3-319-32956-7
- Collation
- -
- Series Title
- -
- Call Number
- XIII, 234
Evolutionary Population Genetics of Drosophila ananassae
This book introduces readers to classical population genetics and the ways in which it can be applied to practical problems, including testing for natural selection, genetic drift, genetic differentiation, population structuring, gene flow and linkage disequilibrium. It provides a comprehensive monograph on the topic, addressing the theory, applications and evolutionary deductions, which are cl…
- Edition
- -
- ISBN/ISSN
- 978-81-322-2565-2
- Collation
- XI, 106
- Series Title
- -
- Call Number
- -
Adoption of Innovation: Balancing Internal and External Stakeholders in the M…
This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in marketing and the marketing of innovations. If ideas need to reach the marketplace, then marketing strategies, concepts and tools - such as the continuous development of new product and services - become vital for t…
- Edition
- Ed. 1
- ISBN/ISSN
- 978-3-319-14523-5
- Collation
- VI, 230
- Series Title
- -
- Call Number
- 658.8 ADO a
Growth and Competitive Strategy in 3 Circles
The 3-Circle model was developed over the past several years, initially in strategic planning for a university graduate program and in an executive MBA course designed to integrate the concepts of marketing and competitive strategy. Over the course of time, the 3-Circle model has been successfully used by hundreds of organizations throughout the world in establishing and growing their market po…
- Edition
- -
- ISBN/ISSN
- 9781453343623
- Collation
- -
- Series Title
- -
- Call Number
- 381 URB g
Evolutionary Governance Theory Theory and Applications
This volume presents empirical studies and theoretical reflections on Evolutionary Governance Theory (EGT), its most important concepts and their interrelations. As a novel theory of governance, EGT understands governance as radically evolutionary, which implies that all elements of governance are subject to evolution, that these elements co-evolve and that many of them are the product of gover…
- Edition
- -
- ISBN/ISSN
- 978-3-319-12274-8
- Collation
- 4 b/w illustrations, 4 illustrations in colour
- Series Title
- -
- Call Number
- -
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