Digitales Dialogmarketing

Das Dialogmarketing hat sich durch den Aufschwung des Online- und Social Media-Marketings grundlegend gewandelt. Die Zahl der Medien, durch die ein Dialog mit den Zielpersonen geführt werden kann, hat sich vervielfacht. In diesem Band wird der aktuelle Stand des Dialogmarketings durch die ausgewiesenen Spezialisten der Branche detailliert beschrieben. Experten aus Agenturen und Unternehmen sow…

Digitalisierung in Studium und Lehre gemeinsam gestalten

Der Open-Access-Band adressiert die Herausforderungen und Chancen der Digitalisierung für Studierende und Lehrende sowie für Support-Strukturen und Leitungen von Hochschulen in Deutschland. Thematische Schwerpunkte bilden die Entwicklung und Umsetzung von Hochschulstrategien im Kontext von regionalen, nationalen und internationalen Netzwerken sowie die Förderung von Schlüsselkompetenzen dur…

Distant Viewing: Computational Exploration of Digital Images

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9780262375160

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Digital Entrepreneurship in Africa: How a Continent Is Escaping Silicon Valle…

The hope and hype about African digital entrepreneurship, contrasted with the reality on the ground in local ecosystems. In recent years, Africa has seen a digital entrepreneurship boom, with hundreds of millions of dollars poured into tech cities, entrepreneurship trainings, coworking spaces, innovation prizes, and investment funds. Politicians and technologists have offered Silicon Valley�…

Challenges in Cybersecurity and Privacy - the European Research Landscape

Cybersecurity and Privacy issues are becoming an important barrier for a trusted and dependable global digital society development. Cyber-criminals are continuously shifting their cyber-attacks specially against cyber-physical systems and IoT, since they present additional vulnerabilities due to their constrained capabilities, their unattended nature and the usage of potential untrustworthiness…

Higher Education in Romania: Overcoming Challenges and Embracing Opportunities

This open access book includes a series of relevant policy research articles, elaborared in the framework of the “Quality in higher education: internationalisation and databases to enhance the Romanian education system” project, implemented by the Executive Agency for Higher Education, Research, Development and Innovation Funding (UEFISCDI), together with the Ministry of Education. The proj…

Immediation I

All “media-tion” stages and distributes real, embodied – that is, immediate, events. The concept of immediation entails that cultural, technical, aesthetic objects, subjects, and events can no longer be abstracted from the ways in which they contribute to and are changed by broader ecologies. Immediation I and II seek to engage the entwined questions of relation, event and ecology from ou…

Policy Practice and Digital Science; Integrating Complex Systems, Social Simu…

The explosive growth in data, computational power, and social media creates new opportunities for innovating the processes and solutions of Information and communications technology (ICT) based policy-making and research. To take advantage of these developments in the digital world, new approaches, concepts, instruments and methods are needed to navigate the societal and computational complexit…