Advertising and the Transformation of Screen Cultures

Advertising has played a central role in shaping the history of modern media. While often identified with American consumerism and the rise of the 'Information Society', motion picture advertising has been part of European visual culture since the late nineteenth century. With the global spread of ad agencies, moving image advertisements became a privileged cultural form to make people experien…

UH Microeconomics 2019

What is economics and why should you spend your time learning it? After all, there are other disciplines you could be studying, and other ways you could be spending your time. As the Bring it Home feature just mentioned, making choices is at the heart of what economists study, and your decision to take this course is as much an economic decision as anything else. Economics is probably not wh…

Analyse von Lern-Service-Geschaeftsmodellen vor dem Hintergrund eines sich tr…

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9783631572382

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Accelerators in Silicon Valley : Building Successful Startups

This book describes how accelerators, the 'schools of startup entrepreneurship', help startups to become successful companies in Silicon Valley, the world's most successful innovation region.

7 Urban ecosystem services and stakeholders

This chapter argues that the discussion of urban sustainability is in urgent need of new understanding of how ecosystem services are generated in places where human and non-human stakeholders interact within the urban landscape. More than half of the world’s population currently lives in urban areas, and the rate of urbanisation is estimated to increase rapidly in the next three decades ( Uni…

5 ans de réponse aux catastrophes

En présentant diverses expériences vécues en situation de crises ou de catastrophes, ce volume s'adresse à toute personne qui de près ou de loin joue un rôle dans la réponse aux grandes urgences : les responsables des services d'incendie, de police, de communication, de sécurité civile, les médecins, infirmières, psychologues, ambulanciers, militaires, les dirigeants d'entreprise à …

4.1 Il realismo strategico nel governo d'impresa Materiali per una pragmatic…

Like all the books in this series, this volume proposes wide-ranging reflections and cultural considerations pertinent to business management. Traditionally, realism is identified with a disenchanted approach to reality which is counterpoised to all forms of ideology or utopia. What is proposed here is a strategic realism which supports a humanist approach to enterprise, while steering clear of…

3.1 Etica di impresa Considerazioni teoriche ed evidenze tecniche

This book proposes theoretical reflections, tools and techniques for a business ethic that aims at the construction of social welfare. A correct connotation of business ethics is seen in its role of interface between the ontology of the "enterprise phenomenon" and the social ethics of its operation. The book upholds the theory that business development can be such only if it leads to the emanci…

The 15 circular steps for cities – Second edition

The transition to a circular economy not only conserves resources, but also reduces environmental and climate impacts. It fosters innovation and thereby increases competitiveness and creates new jobs. Cities can be cradles and catalysts for a circular transition. This guide provides concrete guidance on how a linear city can start the circular journey

Building a Competitive First Nation Investment Climate

Overview: This is the first edition of the open text book Building a Competitive Investment Climate on First Nation Lands. This textbook is for students who are First Nation and tribal government employees or students who would like to work for or with First Nation and tribal governments. The purpose of this textbook is to help interested First Nation and tribal governments build a competitive …