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Vertical Brand Portfolio Management Strategies for Integrated Brand Manageme…
Diederich Bakker develops a comprehensive planning process that can guide brand manufacturers in assessing the internal and external environment. The step-by-step planning process includes strategies to thoroughly audit brand portfolios and to review an organisation’s brand management capabilities. The planning process aides brand manufacturers in assessing product categories and in determini…
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- ISBN/ISSN
- 978-3-658-08221-5
- Collation
- XIX, 273
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Verb Sense Discovery in Mandarin Chinese—A Corpus based Knowledge-Intensive…
This book applies linguistic analysis to the poetry of Emeritus Professor Edwin Thumboo, a Singaporean poet and leading figure in Commonwealth literature. The work explores how the poet combines grammar and metaphor to create meaning, making the reader aware of the linguistic resources developed by Thumboo as the basis for his unique technique. The author approaches the poems from a function…
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- ISBN/ISSN
- 978-3-662-44556-3
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- XIV, 249
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Recent Developments in Anisotropic Heterogeneous Shell Theory: Applications o…
These two-partition books present essential approaches to numerical-analytical solutions of problems in the mechanics of shells with various structures and shapes based on refined and spatial models. Further, it examines the mechanical behavior of shallow, circular and noncircular, conical, spherical, and functionally graded shells obtained by the refined model. The book investigates the st…
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- ISBN/ISSN
- 978-981-10-1596-0
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- 510
Recent Developments in Anisotropic Heterogeneous Shell Theory
This brief book presents solutions of stress-strain problems for a wide class of anisotropic inhomogeneous shells obtained by the refined model. Studying these problems results in severe computational difficulties due to partial differential equations with variable coefficients resulting from the constitutive relations of the original model. To solve this problem the book uses spline-collocatio…
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- ISBN/ISSN
- 978-981-10-0645-6
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- 510
Vector Optimization and Monotone Operators via Convex Duality Recent Advances
This book investigates several duality approaches for vector optimization problems, while also comparing them. Special attention is paid to duality for linear vector optimization problems, for which a vector dual that avoids the shortcomings of the classical ones is proposed. Moreover, the book addresses different efficiency concepts for vector optimization problems. Among the problems that app…
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- ISBN/ISSN
- 978-3-319-08900-3
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- XVII, 269
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Varieties and Alternatives of Catching-up Asian Development in the Context o…
This book sheds new light on the advancement of various industries in developing Asian countries through an application and re-examination of catch-up industrialization theory. With contributors presenting their own perspectives on the progression of a range of different industries in Asia, this volume provokes readers to reconsider their current understanding of industrialization in latecomer …
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- ISBN/ISSN
- 978-1-137-59780-9
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- XVIII, 314
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Variational Analysis and Aerospace Engineering Mathematical Challenges for t…
This book presents papers surrounding the extensive discussions that took place from the ‘Variational Analysis and Aerospace Engineering’ workshop held at the Ettore Majorana Foundation and Centre for Scientific Culture in 2015. Contributions to this volume focus on advanced mathematical methods in aerospace engineering and industrial engineering such as computational fluid dynamics metho…
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- ISBN/ISSN
- 978-3-319-45680-5
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- 64 b/w illustrations, 219 illustrations in colour
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Variable-Structure Approaches Analysis, Simulation, Robust Control and Estim…
This edited book aims at presenting current research activities in the field of robust variable-structure systems. The scope equally comprises highlighting novel methodological aspects as well as presenting the use of variable-structure techniques in industrial applications including their efficient implementation on hardware for real-time control. The target audience primarily comprises resear…
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- ISBN/ISSN
- 978-3-319-31539-3
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- X, 361
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Value Economics The Ethical Implications of Value for New Economic Thinking
The last financial crisis revealed a gap between business practice and ethics. In Value Economics, Griffiths and Lucas examine some of the reasons for this ethical gap and discuss the resulting loss of confidence in the financial system. One of the reasons has been hazy or inadequate thinking about how we value economic enterprises. With the close link between the creation of value and business…
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- ISBN/ISSN
- 978-1-137-54187-1
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- XV, 281
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Social Sustainability, Past and Future: Undoing Unintended Consequences for t…
Sander van der Leeuw mengkaji bagaimana dunia modern telah terperangkap dalam dinamika sosial ekonomi yang telah menimbulkan teka-teki keberlanjutan. Menggabungkan metode ilmu sosial dan ilmu sistem yang kompleks, dia mengeksplorasi bagaimana negara-negara barat dan maju telah mengglobal pandangan dunia mereka dan bagaimana pandangan itu mengarah pada tantangan keberlanjutan yang kita hadapi se…
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- ISBN/ISSN
- 9781108595247
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- T 304.2 LEE s
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