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Defining luxury in the watch industry: exploring the gestalt of Swiss luxury watches -- Trends and challenges in the Swiss luxury watch industry: insights from an expert survey -- Luxury watches and ethical hubris: a comparative overview of illustrative cases -- Gestalt-switch of luxury products: exploring pitfalls of inconsistent value expressions in conspicuous consumption -- "Some of my cust…
This open access book provides a readable narrative of the bubbles and the banking crisis Japan experienced during the two decades between the late 1980s and the early 2000s. Japan, which was a leading competitor in the world’s manufacturing sector, tried to transform itself into an economy with domestic demand-led mature growth, but the ensuing bubbles and crisis instead made the country suf…
In diesem Open-Access-Buch wird aus dem International Sales Accelerator Modell mit dem «Rad der Implementierung» ein dauerhaft einsetzbares Business Development Tool für den praktischen Einsatz abgeleitet, das Unternehmen helfen kann, den iterativen Prozess der Internationalisierung auf Basis der Erkenntnisse des International Sales Accelerator Modells strukturiert zu durchlaufen und entspre…
Dieses Open-Access-Buch bietet einen Überblick über die Grundlagen des Social Sellings und die Einordnung ins Vertriebs- und Marketingmanagement. Dazu werden Social Selling spezifische Ansätze wie Personal Branding, Employee Advocacy, Content Marketing, Influencer Marketing sowie Social Listening vorgestellt. Im Fokus stehen weiterhin ein Überblick über Plattformen und Tools sowie die Disk…
This open access book provides a comprehensive analysis of the socioeconomic determinants of Covid-19. From the end of 2019 until presently, the world has been ravaged by the Covid-19 pandemic. Although the cause of this is (obviously) a virus, the extent to which this virus spread, and therefore the number of infections and deaths, was largely determined by socio-economic factors. From this, i…
Neoclassical growth theory is the dominant perspective for explaining economic growth. At its core are four implicit assumptions: 1) economic output can become decoupled from energy consumption; 2) economic distribution is unrelated to growth; 3) large institutions are not important for growth; and 4) labor force structure is not important for growth. Drawing on a wide range of data from the ec…
This open access book addresses the important and neglected question of older workers who are excluded from the labour market. It challenges post-capitalist discourses of active ageing with a focus on restrictive end-of-career and retirement measures. The book demonstrates how a paradigm shift is generating real processes of exclusion for important sectors of the population. By providing strong…
In this Open Access publication Claudia Lemke develops a comprehensive Multi-Level Sustainable Development Index (MLSDI) that is applicable to micro, meso, and macro objects by conducting methodological and empirical research. Multi-level comparability is crucial because the Sustainable Development Goals (SDGs) at macro level can only be achieved if micro and meso objects contribute. The author…