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Found 234 from your keywords: subject="Rate"
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Information Strategies for Communicators
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ZAHARA,Cut RitaHANSEN. Kathleen APAUL. Nora

Written by two nationally recognized experts in information strategy, this book leads students step-by-step through the information search and evaluation process for news and strategic communication message production. The book includes a conceptual model of the information strategy process, case studies to illustrate the process in action, and links to current examples throughout.

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384
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Fundamentals of Global Strategy A Business Model Approach
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The Open University of Hong Kong

This book looks at the opportunities and risks associated with staking out a global competitive presence and introduces the fundamentals of global strategic thinking. We define crafting a global strategy in terms of change—how a company should change and adapt its core (domestic) business model to achieve a competitive advantage as it expands globally. The conceptual framework behind this…

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330
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Writing for Strategic Communication Industries
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Roberts, Jasmine

Good writing skills are important in today’s competitive work environment. This is especially the case for communication-related professions such as public relations, brand communication, journalism, and marketing. Writing for Strategic Communication Industries emphasizes practical application of academic inquiry to help readers improve their writing skills. This book gives readers: Straig…

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384
cover
Writing for Strategic Communication Industries
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ROBERTS. JasmineZAHAR, Cut Rita

Good writing skills are important in today’s competitive work environment. This is especially the case for communication-related professions such as public relations, brand communication, journalism, and marketing. Writing for Strategic Communication Industries emphasizes practical application of academic inquiry to help readers improve their writing skills. This book gives readers: Straig…

Edition
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ISBN/ISSN
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Collation
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Series Title
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Call Number
384
First Page Previous 21 22 23 24