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Fundamentals of Global Strategy A Business Model Approach
This book looks at the opportunities and risks associated with staking out a global competitive presence and introduces the fundamentals of global strategic thinking. We define crafting a global strategy in terms of change—how a company should change and adapt its core (domestic) business model to achieve a competitive advantage as it expands globally. The conceptual framework behind this…
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- 330
Principles of Finance
Finance is an imprecise generalization that may encompass several branches of economics, law and general know-how on managing valuable assets. From simple currency and property to bonds and other more complex financial instruments. More specifically, one can state that through financial analysis and decisions, planed actions can be taken regarding the collection and use of those assets as to…
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- 330
Turn on the light on science
Scientists deserve public recognition. The ways that they are depicted, however, are severely limited in physical and personal traits, helping to establish and enhance stereotypes under the general title of ‘scientist’. These stereotypes range from the arrogant researcher who wants to rule the world, to the lab coat wearing ‘nerdy’ genius, but all generally fall to an extreme view of an…
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- 500
Writing for Strategic Communication Industries
Good writing skills are important in today’s competitive work environment. This is especially the case for communication-related professions such as public relations, brand communication, journalism, and marketing. Writing for Strategic Communication Industries emphasizes practical application of academic inquiry to help readers improve their writing skills. This book gives readers: Straig…
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- 384
Macroeconomics
The purpose of this topic is to look at the nature and purpose of the science of economics. The methodology is studied. A distinction is made between positive (or descriptive) economics and normative (or political) economics. Different branches of economics are classified. Some pitfalls of economic analysis are mentioned.
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Database Design - 2nd Edition
Database Design - 2nd Edition covers database systems and database design concepts. New to this edition are SQL info, additional examples, key terms and review exercises at the end of each chapter.
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- 004
Student Success
In Unit One, you will have the opportunity to identify your self-talk habits and how it impacts your everyday life and college success. You will learn about growth and fixed mindset as it relates to learning. We often think we are open to learning yet, we can create our own mental blocks. We will review emotional intelligence and the importance of navigating your responses to unexpected outc…
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- 370
Computer Networks
Nowadays, everyone is using the Internet. We have hooked our computers to the Internet, where we can access information and transmit messages. The Internet is a very large computer network. Computer networks are so important in our daily life that they have become indispensable to us. The closest cousin of a computer network is a transportation network, but computer networks are now taking…
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The Insecticidal Bacterial Toxins in Modern Agriculture
Agriculture has suffered enormous changes since the first human attempts to domesticate plants to obtain productive varieties which could become a constant source of food. Many developments have shaped current agricultural systems, especially those that led to extensive industrial monocultures. Concurrently with those, there are numerous other types of small scale agricultural systems with an i…
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- 570 INS i
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