Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools t…
This book constitutes the refereed proceedings of the 12th International Conference on Mobile Web and Intelligent Information Systems, MobiWIS 2015, held in Rome, Italy, in August 2015. The 17 full papers and 3 short papers presented were carefully reviewed and selected from 55 submissions. The papers are organized in topical sections such as mobile services and applications; usability and visu…
The goal of this book is to crystallize the emerging mobile computing technologies and trends by focusing on the most promising solutions in services computing. The book will provide clear proof that mobile technologies are playing an increasingly important and critical role in supporting toy computing. The goal of this book is to bring together academics and practitioners to describe the use a…
Brief ini menyangkut risiko kimia dalam produk makanan dari sudut pandang mikrobiologi. Pendekatan "Analisis Bahaya dan Titik Kontrol Kritis" (HACCP), yang diterapkan untuk tujuan ini, didedikasikan untuk studi dan analisis semua kemungkinan bahaya oleh konsumsi makanan dan tindakan pencegahan terkait dengan tujuan melindungi kesehatan konsumen. Tujuan yang sulit ini sangat multidisiplin dan me…
Buku ini menjelaskan proses kompleks yang terlibat dalam degradasi stirena oleh mikroba, termasuk mikroorganisme yang sangat adaptif, berbagai enzim yang terlibat dalam biodegradasi stirena, rute stirena-katabolik baru, mekanisme pengaturan baru, dan gen yang mengkode enzim metabolisme stirena. Banyak aplikasi bioteknologi dibahas, seperti pengembangan teknologi ramah lingkungan yang berkelanju…
Buku ini memberikan pencerahan baru tentang bagaimana mikroba dapat digunakan sebagai sumber daya yang efektif dan berkelanjutan untuk menghasilkan energi hijau dalam bentuk biogas, diesel alga, etanol, hidrogen, dan listrik langsung. Ini membahas topik-topik seperti teknologi konversi energi mikroba, termasuk produksi etanol dengan reaksi katalitik mikroba, biometanasi, biodiesel dari mikroalg…
"So you’re the one getting this gift? Lucky you! Someone who knows you has visited the museum. They searched out things they thought you would care about, and they took photos and left messages for you." This is the welcoming message for the Gift app, designed to create a very personal museum visit. Hybrid Museum Experiences use new technologies to augment, expand or alter the physical experi…
Today synthetic dyes are used extensively in the textile dyeing, paper printing, color photography, pharmaceuticals, food and drink, cosmetic and leather industries. As of now, over 100,000 different dyes are available, with an annual production of over 700,000 metric tons. These industries discharge an enormous amount of colored effluents into natural water bodies, with or without treatment. T…
Going green, green business and sustainable business are topics on everyone’s mind. But what does all this mean exactly? A Primer on Sustainable Business answers that question and provides an introduction to the basics you need to know.
An introduction to creating electronic presentations using Microsoft PowerPoint 2010.