Pioneers in Entrepreneurship and Small Business Research

Around the world there is an increasing interest in issues of small business and entrepreneurship. In a time with a lot of myths and opinions of the role of entrepreneurs and small business it is vital for a book like this to encapsulate the knowledge that can be gained from the most significant research contributions in the field. Such knowledge is often build upon empirical oriented methods p…

Personal Brand Management

This book is the definitive resource for understanding the phenomena and process of personal brand management as it becomes increasingly valued in a global economy. By providing a research-based, theoretical framework, the author distills the concept of personal branding as it is applicable to individuals throughout all stages of career development as well as across industries and disciplines. …

A Historical and Philosophical Sketch of the Discoveries and Settlements of t…

lthough he had never set foot in Africa, Scottish poet and linguist John Leyden (1775–1811) decided to publish in 1799 this compilation on 'discoveries and settlements' there, drawing from the published works of explorers. His aim was 'to exhibit the progress of discoveries at this period in North and West Africa', giving descriptions of places such as Guinea, the Gold Coast, and Sierra Leone…

Wired for Innovation: How Information Technology Is Reshaping the Economy

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9780262258661

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Democratic Transformation and the Vernacular Public Arena in India

Since the structural change in Indian society that began in the 1990s - the result of the liberalisation of the economy, devolution of power, and decentralisation of the government–an unprecedented, democratic transformation has been taking place. This has caused the emergence of unexpected coalitions and alliances across diverse castes, classes, and religious groups according to the issues i…

Human Information Retrieval

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9780262259262

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222 Keywords Marketing

Von Awareness Marketing über Customer Lifetime Value und Leapfrogging bis zur Wasserfallstrategie: Die Marketingsprache zeichnet sich durch unzählige Fachtermini und Anglizismen aus. Einen ersten schnellen Überblick verschafft das vorliegende Nachschlagewerk. Anhand von 222 übersichtlichen Schlüsselbegriffen werden die Grundkonzepte und -theorien des Marketings erläutert. Die Erklärungen…

The Future of Thinking: Learning Institutions in a Digital Age

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9780262266529

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The Philosophy of Mathematics Education

This survey provides a brief and selective overview of research in the philosophy of mathematics education. It asks what makes up the philosophy of mathematics education, what it means, what questions it asks and answers, and what is its overall importance and use? It provides overviews of critical mathematics education, and the most relevant modern movements in the philosophy of mathematics. …

Studies in Jaina History and Culture

The last ten years have seen interest in Jainism increasing, with this previously little-known Indian religion assuming a significant place in religious studies. Studies in Jaina History and Culture breaks new ground by investigating the doctrinal differences and debates amongst the Jains rather than presenting Jainism as a seamless whole whose doctrinal core has remained virtually unchanged…