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Digital Entrepreneurship
Sebastian Pioch beschreibt in diesem essential an einem durchgehenden Beispiel, wie Start-ups oder bestehende Unternehmen digitale Produkte entwickeln, testen und schließlich am Markt etablieren können. Kompakt und leicht verständlich führt der Autor aus, welche Schritte und Methoden geeignet sind, um mit limitierten Ressourcen und Erfahrungswerten ein digitales Produkt erfolgreich zu entwi…
- Edition
- 1
- ISBN/ISSN
- 978-3-658-24068-4
- Collation
- Business and Economics
- Series Title
- -
- Call Number
- 650
Data Science for Entrepreneurship
The fast-paced technological development and the plethora of data create numerous opportunities waiting to be exploited by entrepreneurs. This book provides a detailed, yet practical, introduction to the fundamental principles of data science and how entrepreneurs and would-be entrepreneurs can take advantage of it. It walks the reader through sections on data engineering, and data analytics as…
- Edition
- 1
- ISBN/ISSN
- 978-3-031-19554-9
- Collation
- Business Management
- Series Title
- -
- Call Number
- 650.1
Online-Marketing
Dieses Lehrbuch vermittelt einen anschaulichen und praxisorientierten Überblick über die Grundlagen des digitalen Marketings. Kurze Lerneinheiten, übersichtliche didaktische Module sowie die begleitende Lernkontrolle sorgen für eine nachhaltige Wissensvermittlung. Es richtet sich damit an alle, die sich mit Fragen des Online-Marketings im Rahmen ihrer Aus- und Weiterbildung (auch im Nebenfa…
- Edition
- 1
- ISBN/ISSN
- 978-3-658-33937-1
- Collation
- Marketing Online
- Series Title
- -
- Call Number
- 338.1
Digital Disruption and Transformation
In an era marked by relentless digital disruption, where every interaction - whether it's a click, a tap, or a swipe - shapes the structure of our interconnected world, the need for transformative action becomes notably clear. This collection brings together a dynamic compilation of insights, carefully selected from leading experts in the field, ready to navigate the uncharted waters of this di…
- Edition
- 1
- ISBN/ISSN
- 978-3-031-47888-8
- Collation
- Business Management
- Series Title
- -
- Call Number
- 650.1
Applied Statistics for Economics and Business
This textbook introduces readers to practical statistical issues by presenting them within the context of real-life economics and business situations. It presents the subject in a non-threatening manner, with an emphasis on concise, easily understandable explanations. It has been designed to be accessible and student-friendly and, as an added learning feature, provides all the relevant data req…
- Edition
- 1
- ISBN/ISSN
- 978-3-319-26497-4
- Collation
- Mathematics
- Series Title
- -
- Call Number
- 510
Technology Entrepreneurship
This collection of expert articles explores the development drivers of new technology-based firms and projects. It provides perspectives for an in-depth understanding of how technological inventions lead to the creation of new and sustainable companies or business units. The authors address methods and concepts that help technology-based start-ups and entrepreneurial projects successfully devel…
- Edition
- 1
- ISBN/ISSN
- 978-3-319-73509-2
- Collation
- Marketing
- Series Title
- -
- Call Number
- 658.8
Design Science Research
Consolidating existing knowledge in Design Science, this book proposes a new research method to aid the exploration of design and problem solving within business, science and technology. It seeks to overcome a dichotomy that exists in the field between theory and practice to enable researches to find solutions to problems, rather than focusing on the explanation and exploration of the problems …
- Edition
- 1
- ISBN/ISSN
- 978-3-319-07374-3
- Collation
- Business Management
- Series Title
- -
- Call Number
- 650
Proceedings of the International Conference on Transformations in Engineering…
Tema yang dapat diterapkan secara luas menarik bagi komunitas besar pendidik teknik di seluruh dunia dan yang pertama dari jenisnya di India. Peserta adalah praktisi dan pembuat kebijakan dari komunitas profesional global utama seperti IUCEE, FEES, ASEE, GEDC, dan ABET. Menampilkan keynote dan sesi paripurna oleh para pemimpin dunia dalam Teknik Pendidikan. ;;; Konferensi Internasional tentang …
- Edition
- -
- ISBN/ISSN
- 978-81-322-1931-6
- Collation
- -
- Series Title
- -
- Call Number
- 370.28 NAT t
Methods in Experimental Economics
This textbook provides a hands-on and intuitive overview of the methodological foundations of experimental economics. Experimental economic research has been an integral part of economic science for quite some time and is gaining more and more attention in related disciplines. The book addresses the design and execution of experiments, the evaluation of experimental data and the equipment of a…
- Edition
- 1
- ISBN/ISSN
- 978-3-319-93363-4
- Collation
- Ekonomi
- Series Title
- -
- Call Number
- 330
Context-Aware Communication and Computing: Applications for Smart Environment
This book introduces context-aware computing, providing definitions, categories, characteristics, and context awareness itself and discussing its applications with a particular focus on smart learning environments. It also examines the elements of a context-aware system, including acquisition, modelling, reasoning, and distribution of context. It also reviews applications of context-aware compu…
- Edition
- 1
- ISBN/ISSN
- 978-3-319-59035-6
- Collation
- Komputer
- Series Title
- -
- Call Number
- 004
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