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Sponsor- and Country-Related Predictors of Sponsorship Effectiveness Sponsor…
Christian Lucas investigates the effectiveness of sports sponsorships. Two empirical studies are conducted, based on a comprehensive literature review. Implications from both studies are derived that can guide sponsorship managers in their daily business. Successful sports marketing execution is more than purchasing a 30-second spot or signage in a stadium: It is to improve and enhance customer…
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- 978-3-658-07684-9
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Railway Infrastructure Security
This comprehensive monograph addresses crucial issues in the protection of railway systems, with the objective of enhancing the understanding of railway infrastructure security. Based on analyses by academics, technology providers and railway operators, it explains how to assess terrorist and criminal threats, design countermeasures, and implement effective security strategies. In so doing, it …
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- 978-3-319-04426-2
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Radionuclides in the Environment Influence of chemical speciation and plant …
This book provides extensive and comprehensive information to researchers and academicians who are interested in radionuclide contamination, its sources and environmental impact. It is also useful for graduate and undergraduate students specializing in radioactive-waste disposal and its impact on natural as well as manmade environments. A number of sites are affected by large legacies of was…
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- 978-3-319-22171-7
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Radionuclide and Metal Sorption on Cement and Concrete
Cementitious materials are being widely used as solidification/stabilisation and barrier materials for a variety of chemical and radioactive wastes, primarily due to their favourable retention properties for metals, radionuclides and other contaminants. The retention properties result from various mineral phases in hydrated cement that possess a high density and diversity of reactive sites for …
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- 978-3-319-23651-3
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Radioactive Waste Engineering and Management
This book describes essential and effective management for reliably ensuring public safety from radioactive wastes in Japan. This is the first book to cover many aspects of wastes from the nuclear fuel cycle to research and medical use, allowing readers to understand the characterization, treatment and final disposal of generated wastes, performance assessment, institutional systems, and social…
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- 978-4-431-55417-2
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Radio Systems Engineering A Tutorial Approach
This book is intended for readers who already have knowledge of devices and circuits for radio-frequency (RF) and microwave communication and are ready to study the systems engineering-level aspects of modern radio communications systems. The authors provide a general overview of radio systems with their components, focusing on the analog parts of the system and their non-idealities. Based on t…
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- 978-3-319-07326-2
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Optimum Investment Strategy in the Power Industry Mathematical Models
This book presents an innovative methodology for identifying optimum investment strategies in the power industry. To do so, it examines results including, among others, the impact of oxy-fuel technology on CO2 emissions prices, and the specific cost of electricity production. The technical and economic analysis presented here extend the available knowledge in the field of investment optimizati…
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- 978-3-319-31872-1
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Optimizing Liner Shipping Fleet Repositioning Plans
This monograph addresses several critical problems to the operations of shipping lines and ports, and provides algorithms and mathematical models for use by shipping lines and port authorities for decision support. One of these problems is the repositioning of container ships in a liner shipping network in order to adjust the network to seasonal shifts in demand or changes in the world economy.…
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- 978-3-319-17665-9
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Pediatric Infectious Disease, A Practically Painless Review
Keeping all of the relevant information at your fi ngertips in a fi eld as broad as pediatrics is both an important task and quite a lot to manage. Add to that the busy schedule most physicians and physicians-to-be carry of a practice or medical studies, family life, and sundry other personal and professional obligations, and it can be daunting. Whether you would like to keep your knowledge b…
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- 978-1-4939-1329-9
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- T 616.9 HOU p c.1
Develop on Yammer : social integration for modern business applications
Develop on Yammer is your guide to integrating the Yammer social network with your company's application ecosystem. By developing custom apps and features on the Yammer platform, you can make your workplace more productive, encourage communication and feedback, and get your colleagues collaborating across a range of platforms, including SharePoint, ASP.NET, and Windows Phone. The book begins wi…
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- 9781484209431
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- 005.3
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