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Commercial Communication in the Digital Age : Information or Disinformation?
In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate – to “co-create” –, and to reach a bigger audienc…
- Edition
- -
- ISBN/ISSN
- 978-3110416503
- Collation
- -
- Series Title
- -
- Call Number
- 384 COM
Stepped-Frequency Radar Sensors Theory, Analysis and Design
This book presents the theory, analysis and design of microwave stepped-frequency radar sensors. Stepped-frequency radar sensors are attractive for various sensing applications that require fine resolution. The book consists of five chapters. The first chapter describes the fundamentals of radar sensors including applications followed by a review of ultra-wideband pulsed, frequency-modulated co…
- Edition
- 1
- ISBN/ISSN
- 978-3-319-12271-7
- Collation
- -
- Series Title
- 1 b/w illustrations, 80 illustrations in colour
- Call Number
- VIII, 129
Stem Cells: Basics and Clinical Translation
This book provides a comprehensive review of the properties of various stem cell types, the mechanisms of their behaviors and their potential clinical application. Stem cells have a great capacity of self-renewal and differentiation. They represent new paradigms for disease treatment in the field of regenerative medicine since the day they were discovered. As stem cell research is complicated a…
- Edition
- 1
- ISBN/ISSN
- 978-94-017-7273-0
- Collation
- -
- Series Title
- 5 b/w illustrations, 34 illustrations in colour
- Call Number
- XIII, 510
Stem Cells, Pre-neoplasia, and Early Cancer of the Upper Gastrointestinal Tract
This book is a comprehensive understanding of the evolution of pre-malignant disease, emphasizing common themes in the field, including stem cell biology and histologic modes of cancer progression between the distal esophagus and stomach. Its sixteen chapters discuss metaplastic tissue change in the upper GI, clonalexpansion of early neoplasia, stem cell dynamics in experimental models, pathol…
- Edition
- -
- ISBN/ISSN
- 978-3319413860
- Collation
- -
- Series Title
- -
- Call Number
- -
Quantitative Research Methods for Political Science, Public Policy and Public…
he focus of this book is on using quantitative research methods to test hypotheses and build theory in political science, public policy and public administration. It is designed for advanced undergraduate courses, or introductory and intermediate graduate-level courses. The first part of the book introduces the scientific method, then covers research design, measurement, descriptive statistics,…
- Edition
- 3rd Edition
- ISBN/ISSN
- -
- Collation
- -
- Series Title
- -
- Call Number
- 001.42 JEN q
Stem Cells in the Lung Development, Repair and Regeneration
This book presents a comprehensive overview of the current understanding of the organization of endogenous lung stem and progenitor cell compartments during fetal lung development, postnatal lung growth and in adulthood. Progressing stage by stage, the chapters on fetal lung development emphasize the integrated role of epithelial, stromal, vascular and neural cell elements in building a functio…
- Edition
- 1
- ISBN/ISSN
- 978-3-319-21082-7
- Collation
- -
- Series Title
- XIV, 366
- Call Number
- XIV, 366
Stem Cells in Neuroendocrinology
This volume starts with an elementary introduction covering stem cell methodologies used to produce specific types of neurons, possibilities for their therapeutic use, and warnings of technical problems. In addition the authors report successes in achieving the derivation of a specific type of neuron. The dopamine neuron offers an important example and is discussed in more detail. Additional ch…
- Edition
- 1
- ISBN/ISSN
- 978-3-319-41603-8
- Collation
- -
- Series Title
- 16 illustrations in colour
- Call Number
- XII, 156
Stem Cells in Modeling Human Genetic Diseases
While most stem cell books focus on basic aspects and/or cell therapy, this book emphasizes the relevance of stem cells obtained from patients, the so-called “patients in a petri dish” as tools to investigate human genetic diseases for which there are no available effective treatment. Chapters embrace several examples of the use of iPS cell technology, a recent Nobel Prize-winning scientifi…
- Edition
- -
- ISBN/ISSN
- 978-3-319-18314-5
- Collation
- -
- Series Title
- 1 b/w illustrations, 15 illustrations in colour
- Call Number
- XII, 147
Transient Receptor Potential (TRP) Channels in Drug Discovery : Old Concepts …
The year 2017 marks the 20th anniversary of the molecular cloning of the long sought-after capsaicin receptor, now known as TRPV1 (Transient Receptor Potential Vanilloid 1). This seminal discovery has opened up a “hot” new field of basic research and launched drug discovery efforts into the large family (by the latest count, 28 mammalian members and 27 in humans) of TRP ion channels. Indeed…
- Edition
- -
- ISBN/ISSN
- 978-3-03842-638-7
- Collation
- -
- Series Title
- -
- Call Number
- 615 TRA
Stem Cells and Cardiac Regeneration
This book provides an update of recent advances in the basic and clinical applications of cell-based therapies for myocardial repair and regeneration in ischemic heart disease (IHD) and heart failure (HF). The first sections of the book illuminate basic aspects of stem cells such as definitions, isolation criteria and characterization of embryonic and adult stem cells, as well as pluripotent st…
- Edition
- -
- ISBN/ISSN
- 978-3-319-25427-2
- Collation
- -
- Series Title
- 8 b/w illustrations
- Call Number
- XXI, 205
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