As science communication has moved online, a range of important new genres have emerged: crowdfunding proposals, blogs, microblogs, databases, and more. Rhetorics of Science Online takes up these genres to explore how scientists are adapting their communications, how publics are increasingly involved in science, and how boundaries between experts and non-experts continue to erode.
This book is open access under a CC BY 4.0 license. This book presents methods to evaluate sustainable development using economic tools. The focus on sustainable development takes the reader beyond economic growth to encompass inclusion, environmental stewardship and good governance. Sustainable Development Goals (SDGs) provide a framework for outcomes. In illustrating the SDGs, the book employ…
The price-setting newsvendor model is used to address the single period joint pricing and inventory control problem. The objective is to set the optimal price and replenishment quantity of a single product in order to maximize the expected profit. Products with a short selling season and relatively long replenishment lead times such as fashion goods are the most relevant application areas of th…
This work contains a selection of papers from the International Conference on Urban Studies (ICUS 2017) and is a bi-annual periodical publication containing articles on urban cultural studies based on the international conference organized by the Faculty of Humanities at the Universitas Airlangga, Indonesia. This publication contains studies on issues that become phenomena in urban life, includ…
Addressing the origin, current status, and future development of point-of-care diagnostics, and serving to integrate knowledge and tools from Analytical Chemistry, Bioengineering, Biomaterials, and Nanotechnology, this book focusses on addressing the collective and combined needs of industry and academia (including medical schools) to effectively conduct interdisciplinary research. In additi…
This Brief highlights different approaches used to create stable cellulase and its use in different fields. Cellulase is an industrial enzyme with a broad range of significant applications in biofuel production and cellulosic waste management. Cellulase 7a from Trichoderma reesei is the most efficient enzyme in the bio hydrolysis of cellulose. In order to improve its thermal stability, it can b…
For the economics profession, issues of marketing and ideology have often been reduced to the status of 'the love that dare not speak its name'. This volume brings these issues out of the closet and examines what effect, if any, these factors have in shaping the contours of the discipline. The way in which economists face policy issues is in part driven, even if only subconsciously, by unacknow…
Harnessing Paulo Freire’s critical analysis of education and society, In Search of a Canon explores Africa and Asia, and their relationship to Europe, and Europe’s connection to the rest of the western world. As such, this book is situated in the tradition of critical scholars as it explores the relationship between historical processes and the development of a canon, or literature that is …
This book analyses the causes and consequences of deflation. In contrast to the widespread belief that deflation would be harmful to the economy as a whole, the author argues that free market deflation is liberating and beneficial. Several myths of deflation are exposed and the reasons for the widespread deflation phobia that serves to justify expansionary monetary policy, i.e., inflation are i…
This book investigates the integration of literary writing into work based or business writing. It proposes ways of how to help people with considerable work experience use literature to engage with the problems they face in their work. Many people like to read for pleasure, but their skills in reading could always be improved. This book makes an original contribution to the fields of educati…