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Security Interests in Intellectual Property
Economic development increasingly depends to a large extent on innovation. Innovation is generally covered by intellectual property (IP) rights and usually requires extensive funding. This book focuses on IP and debt financing as a tool to meet this demand. This book clarifies the situation of the use of IP as collateral in practice through a survey conducted in Japan on IP and debt financing. …
- Edition
- 1
- ISBN/ISSN
- 978-981-10-5415-0
- Collation
- Hukum Dagang
- Series Title
- -
- Call Number
- 340
Online-Marketing
Dieses Lehrbuch vermittelt einen anschaulichen und praxisorientierten Überblick über die Grundlagen des digitalen Marketings. Kurze Lerneinheiten, übersichtliche didaktische Module sowie die begleitende Lernkontrolle sorgen für eine nachhaltige Wissensvermittlung. Es richtet sich damit an alle, die sich mit Fragen des Online-Marketings im Rahmen ihrer Aus- und Weiterbildung (auch im Nebenfa…
- Edition
- 1
- ISBN/ISSN
- 978-3-658-33937-1
- Collation
- Marketing Online
- Series Title
- -
- Call Number
- 338.1
Being Bollywood
Through engaging media coverage of the public lives of Bollywood actresses, this book unveils understandings of idealized femininity and gender within this cultural context. Beyond its own borders, such a context is unique given the global relevance of content from and about Bollywood with members of the diaspora as well as those culturally Indian individuals that are no longer part of the dias…
- Edition
- 1
- ISBN/ISSN
- 978-981-99-5700-2
- Collation
- Gender
- Series Title
- -
- Call Number
- 305.3
Esports in the Asia-Pacific
This is an edited book that fills a gap in knowledge by providing a comprehensive view of esports practice from the Asia and Pacific region. The volume looks at the development of esports through the interconnections between institutions, industries, players, and society, across the Asia-Pacific. Over the last two decades, the Asia-Pacific region has been central to the growth and development o…
- Edition
- 1
- ISBN/ISSN
- 978-981-99-3796-7
- Collation
- Sosial Ekonomi
- Series Title
- -
- Call Number
- 261
Making Transparency Possible: An Interdisciplinary Dialogue
Each year local and national economies throughout the world lose billions of dollars through so-called illicit financial flows. Conservative estimates indicate that over a billion dollars are diverted illegitimately out of countries in the Southern Hemisphere every year. This diversion of revenue reinforces poverty while facilitating the concentration of authority in the hands a select few thro…
- Edition
- Ed. 1
- ISBN/ISSN
- 9788202637309
- Collation
- 323
- Series Title
- -
- Call Number
- 302.2 MAK m
Interactivity, Game Creation, Design, Learning, and Innovation
This book constitutes the proceedings of two conferences: The 5th International Conference on ArtsIT, Interactivity and Game Creation (ArtsIT 2016) and the First International Conference on Design, Learning and Innovation (DLI 2016). ArtsIT is reflecting trends in the expanding field of digital art, interactive art, and how game creation is considered an art form. The decision was made to augme…
- Edition
- 1
- ISBN/ISSN
- 978-3-319-55834-9
- Collation
- Komputer
- Series Title
- Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering
- Call Number
- 005
Social-Media-Marketing kompakt
Dieses Buch verdeutlicht, dass Social-Media-Marketing heute zu einem integralen Bestandteil der Online-Kommunikation geworden ist. Doch welche Ziele lassen sich damit erreichen? Welche Plattformen bieten welche Möglichkeiten? Wie kann der Erfolg einer Social-Media-Kampagne gemessen werden? Von welchen Plattformen sollte man die Finger lassen? Welche Erfolgsfaktoren zählen? Welche Social-Media…
- Edition
- 1
- ISBN/ISSN
- 978-3-658-33866-4
- Collation
- Marketing
- Series Title
- -
- Call Number
- 658.8
Social-Media-Marketing kompakt
Dieses Buch verdeutlicht, dass Social-Media-Marketing heute zu einem integralen Bestandteil der Online-Kommunikation geworden ist. Doch welche Ziele lassen sich damit erreichen? Welche Plattformen bieten welche Möglichkeiten? Wie kann der Erfolg einer Social-Media-Kampagne gemessen werden? Von welchen Plattformen sollte man die Finger lassen? Welche Erfolgsfaktoren zählen? Welche Social-Media…
- Edition
- 1
- ISBN/ISSN
- 978-3-658-33866-4
- Collation
- Marketing/Pemasaran
- Series Title
- -
- Call Number
- 658.8
Marketing for Small B2B Businesses
Small business marketers don’t need to understand technical minutia of websites or the high-level social media strategies of national consumer brands. They need to understand how to build successful marketing machines that they can sustain with the resources they have available. This book will help small-business B2B marketers build a strong digital presence that will drive growth. Most B…
- Edition
- 1
- ISBN/ISSN
- 978-1-4842-8741-5
- Collation
- Business Management
- Series Title
- -
- Call Number
- 650
Marketing Communication Policies
By summing up the authors’ lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. It has been compiled especially for first-degree students of Business Administration and Marketing who take an interest in the international aspects of these disciplines. At the same time, the sound …
- Edition
- 1
- ISBN/ISSN
- 978-3-540-37323-0
- Collation
- Marketing/Pemasaran
- Series Title
- -
- Call Number
- 658.8
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