Political violence does not end with the last death. A common feature of mass murder has been the attempt at destroying any memory of victims, with the aim of eliminating them from history. Perpetrators seek not only to eliminate a perceived threat, but also to eradicate any possibility of alternate, competing social and national histories. In his timely and important book, Unchopping a Tree, E…
The essays in The Insistence of Art suggest ways in which the artworks and practices of the early modern period show the essentiality of aesthetic experience for philosophical reflection, and in particular for the rise of aesthetics as a philosophical discipline, while also showing art's need for philosophy.
This full-colour, richly-illustrated book is an excellent source of rapidly retrievable information on aspects of relevance in daily clinical practice in the outpatient breast clinic. Expert guidance is provided on a full range of topics, including pitfalls of clinical examination, imaging and related tissue diagnosis, approaches to management decision-making in different disorders, the role of…
The study centers on the presentation of the North American borderlands in the works of Canadian Native writer Thomas King’s Truth & Bright Water (1999), American writer Howard Frank Mosher’s On Kingdom Mountain (2007), and American writer Jim Lynch’s Border Songs (2009). The three authors describe the peoples and places in the northeastern, middle and northwestern border regions of the U…
Small business marketers don’t need to understand technical minutia of websites or the high-level social media strategies of national consumer brands. They need to understand how to build successful marketing machines that they can sustain with the resources they have available. This book will help small-business B2B marketers build a strong digital presence that will drive growth. Most B…
Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success. Rather than perpetuating the belief in the value of traditional marketing frameworks, this book draws on a diverse range …
By summing up the authors’ lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. It has been compiled especially for first-degree students of Business Administration and Marketing who take an interest in the international aspects of these disciplines. At the same time, the sound …
Kaufentscheidungen im Internet laufen selten rational ab: Auch online steuern Emotionen und unterbewusste Prozesse unsere Entscheidungsfindung, und häufig können wir nicht genau sagen, warum wir etwas gekauft haben. Dieses Buch erklärt kompakt und auf den Punkt, wie Unternehmen verkaufspsychologische Techniken im digitalen Marketing für sich nutzen und gewinnbringend anwenden können. Denn …
Philosophy in Australia and New Zealand has been experiencing something of a ‘golden age’. Within this, the richness of Australasia’s philosophical past, though less well known, should not be forgotten: Australasian philosophy includes much distinctive and highly original work. The Companion contains a wide range of articles by prominent philosophers and scholars, as well as…
Dieses Handbuch vermittelt Managern in leitenden Funktionen von Unternehmen und Organisationen einen fundierten Überblick über die erfolgsrelevanten Aspekte des strategischen und operativen Marketing-Controllings. Ebenso erhalten Wissenschaftler und Studierende wertvolle Anregungen. Renommierte Autoren aus Wissenschaft und Praxis zeigen die bewährten Instrumente des Marketing-Controlling…