Around the world there is an increasing interest in issues of small business and entrepreneurship. In a time with a lot of myths and opinions of the role of entrepreneurs and small business it is vital for a book like this to encapsulate the knowledge that can be gained from the most significant research contributions in the field. Such knowledge is often build upon empirical oriented methods p…
This book is the definitive resource for understanding the phenomena and process of personal brand management as it becomes increasingly valued in a global economy. By providing a research-based, theoretical framework, the author distills the concept of personal branding as it is applicable to individuals throughout all stages of career development as well as across industries and disciplines. …
lthough he had never set foot in Africa, Scottish poet and linguist John Leyden (1775–1811) decided to publish in 1799 this compilation on 'discoveries and settlements' there, drawing from the published works of explorers. His aim was 'to exhibit the progress of discoveries at this period in North and West Africa', giving descriptions of places such as Guinea, the Gold Coast, and Sierra Leone…
Von Awareness Marketing über Customer Lifetime Value und Leapfrogging bis zur Wasserfallstrategie: Die Marketingsprache zeichnet sich durch unzählige Fachtermini und Anglizismen aus. Einen ersten schnellen Überblick verschafft das vorliegende Nachschlagewerk. Anhand von 222 übersichtlichen Schlüsselbegriffen werden die Grundkonzepte und -theorien des Marketings erläutert. Die Erklärungen…
Entrepreneurship is hot. China is hot. Combining these two concepts could therefore be a dangerous act, as it may cause overheating. Chinese entrepreneurs are indeed the subject of a rapidly growing body of literature, academic and popular. However, the bulk of it tends to focus on a few aspects. There are the biographies of ‘famous’ entrepreneurs. While informative, these are usually of a …
This compilation offers students a comprehensive overview of the field of social entrepreneurship. Leading European researchers and lecturers such as Ann-Kristin Achleitner, Markus Beckmann, Heather Cameron, Pascal Dey, Andreas Heinecke, Benjamin Huybrechts, Alex Nicholls, Johanna Mair, Susan Müller and Chris Steyaert have contributed to this textbook.
Miguel-Ángel Galindo Martín, Joaquín Guzman Cuevas and Domingo Ribeiro Soriano University of Castilla-La Mancha, Albacete, Spain University of Sevilla, Sevilla, Spain University of Valencia, Valencia, Spain The economic growth and the progress of the nations have been two issues that have worried to the economists during centuries. The classical eco- mics books have developed different theor…
Context plays an important role in entrepreneurship and this is increasingly being acknowledged both in research, practice, and policy considerations. Where, why, and how entrepreneurship occurs can be considered when studying the effects of context. This book focuses on the role of context in entrepreneurship by analyzing different factors, including locational, time-specific, and cultural var…
This book is unique and of great importance for theologians from diverse traditions but who all share the relevance of the academic Reformed discourse. The book focuses on, and forms part of celebrating 500 years since the start of the Reformation during the 16th century. Its purpose is to commemorate the quincentenary anniversary of the Reformation in Europe and to indicate the way in which th…
The Makassar annals Translated and edited by William Cummings Beginning in the 1630s, a series of annalists at the main courts of Makassar began keeping records with dated entries that recorded a wide variety of specific historical information about a wide variety of topics, including the births and deaths of notable individuals, the actions of rulers, the spread of Islam, trade and diplomacy, …