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Vertical Cooperative Advertising in Supply Chain Management A Game-Theoretic…
In this book methods from Operations Research and Game Theory are used to determine companies’ profit-maximizing strategies related to pricing and (cooperative) advertising. It considers different supply chain structures as well as various distributions of power, making it possible to analyze both inter-echelon and intra-echelon dependencies between the companies’ decisions. Additionally, a…
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- 978-3-319-11626-6
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- XXII, 149
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Vertical Brand Portfolio Management Strategies for Integrated Brand Manageme…
Diederich Bakker develops a comprehensive planning process that can guide brand manufacturers in assessing the internal and external environment. The step-by-step planning process includes strategies to thoroughly audit brand portfolios and to review an organisation’s brand management capabilities. The planning process aides brand manufacturers in assessing product categories and in determini…
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- 978-3-658-08221-5
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- XIX, 273
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Vertebrates and Invertebrates of European Cities:Selected Non-Avian Fauna
Vertebrates and Invertebrates of European Cities: Selected Non-Avian Fauna is the first known account of the vertebrate and invertebrate fauna of several cities in Europe and throughout the rest of the world. It excludes birds, which are described in a companion volume. The book contains eleven chapters about nine cities distributed throughout Europe. The chapters start with the history of the …
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- 978-1-4939-1698-6
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- XX, 700
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Venture Capital and the Inventive Process VC Funds for Ideas-Led Growth
The inventive process is the most important driver of economic growth. Venture capital (VC) funds have contributed a small, but critical, part to the inventive process. VC funds boost the inventive process by selecting a small number of radical ideas out a large flow of ideas and invest in their testing, development and commercialization. They bring together capital from general savings, manage…
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- 978-1-137-53660-0
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- XIV, 123
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Vehicular Air Pollution and Urban Sustainability An Assessment from Central …
This Brief examines the impact of the Oxford Transport Strategy in central Oxford as a means of assessing the effect of reduced traffic congestion in the city centre on its sustainability. Air pollution (from vehicular traffic) has been monitored at three locations in central Oxford on the High Street, St Aldates and St Ebbes (background monitoring station). There is a further monitoring site s…
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- 978-3-319-20657-8
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- VII, 68
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Varying Gravity Dirac’s Legacy in Cosmology and Geophysics
The main focus of this book is on the interconnection of two unorthodox scientific ideas, the varying-gravity hypothesis and the expanding-earth hypothesis. As such, it provides a fascinating insight into a nearly forgotten chapter in both the history of cosmology and the history of the earth sciences. The hypothesis that the force of gravity decreases over cosmic time was first proposed by …
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- 978-3-319-24379-5
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- 4 b/w illustrations, 12 illustrations in colour
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Varieties and Alternatives of Catching-up Asian Development in the Context o…
This book sheds new light on the advancement of various industries in developing Asian countries through an application and re-examination of catch-up industrialization theory. With contributors presenting their own perspectives on the progression of a range of different industries in Asia, this volume provokes readers to reconsider their current understanding of industrialization in latecomer …
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- ISBN/ISSN
- 978-1-137-59780-9
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- XVIII, 314
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Valuing the Innovation Potentials of Firms What Theory Suggests, Practitione…
Jan Buchmann focuses on the valuation of a firm’s innovation potential based on that firm’s position in its lifecycle. Compared to existing research, the author does not center his research exclusively on mathematical valuation methodologies. Instead, the author compares collected valuation input data, data interpretation approaches, and valuation methodologies suggested by theory with the …
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- 978-3-658-09290-0
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- 9 b/w illustrations
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Valuing Banks A New Corporate Finance Approach
This book aims to overcome the limitations the variations in bank-specifics impose by providing a bank-specific valuation theoretical framework and a new asset-side model. The book includes also a constructive comparison of equity and asset side methods. The authors present a novel framework entitled, the “Asset Mark-down Model”. This method incorporates an Adjusted Present Value model, whi…
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- 978-1-137-56142-8
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- 19 b/w illustrations
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Value Chain Marketing A Marketing Strategy to Overcome Immediate Customer In…
Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well. Treading on relatively unexplored grounds, this book explores the relevance of VCM and comprehends its process; identifies the critical fact…
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- 978-3-319-11376-0
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- 91 b/w illustrations
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