Our purpose in this volume is to introduce you to the concepts of strategic public relations. Our basicassumption is that you have some general knowledge of management and business terminology; wewill help you to apply that to the discipline of public relations. Our text is based in current researchand scholarly knowledge of the public relations discipline as well as years of experience inprofe…
Introduction to Sociology 3e aligns to the topics and objectives of many introductory sociology courses. It is arranged in a manner that provides foundational sociological theories and contexts, then progresses through various aspects of human and societal interactions. The new edition is focused on driving meaningful and memorable learning experiences related to critical thinking about society…
This book covers several dimensions of the undercount of young children in the U.S. Decennial Census, examines the data from the 2010 U.S. Decennial Census in detail and looks at trends in the undercount of children over time. Other aspects included are the geographic distribution of the net undercount and an exploration for some of the potential explanations for the high net undercount of chil…
This book explains how it came to be that Venus and Earth, while very similar in chemical composition, zonation, size and heliocentric distance from the Sun, are very different in surface environmental conditions. It is argued here that these differences can be accounted for by planetoid capture processes and the subsequent evolution of the planet-satellite system. Venus captured a one-half moo…
This final entry in the History of Human Space Exploration mini-series by Ben Evans continues with an in-depth look at the latter part of the 20th century and the start of the new millennium. Picking up where Partnership in Space left off, the story commemorating the evolution of manned space exploration unfolds in further detail. More than fifty years after Yuri Gagarin’s pioneering journey …
Introduction to Sociology adheres to the scope and sequence of a typical introductory sociology course. In addition to comprehensive coverage of core concepts, foundational scholars, and emerging theories, we have incorporated section reviews with engaging questions, discussions that help students apply the sociological imagination, and features that draw learners into the discipline in meaning…
Published by OpenStax College, Introduction to Sociology was written by teams of sociology professors and writers and peer-reviewed by college instructors nationwide. This free online text meets standard scope and sequence requirements and incorporates current events, such as the Occupy Wall Street movement. The text is designed for the Introduction to Sociology course at any two- to four-year …
Over the past decade, we have made great advances in the field of multiple sclerosis (MS) research, and this book focuses on those advances in MS pathogenesis and treatment. While some of these advances have been through new approaches and ideas that have emerged in the last decade such as the newly identified protective role that amyloid proteins may play in MS or the use of helminths to treat…
This atlas is currently the most systematic and comprehensive atlas of the tree shrew brain. The purpose of this book is to help scientists acquire accurate coordinates of the brain regions of the tree shrew, which is becoming a popular animal model for a variety of human diseases. This atlas contains series of 192 coronal sections, 36 sagittal sections, and 49 horizontal sections using Nissl s…
In all civilized nations, attempts are made to define and buttress human rights. The core of the concept is the same everywhere: Human rights are the rights that one has simply because one is human. They are universal and equal. The following pubilcation gives an overview of human rights across the globe.