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Mastering Public Relations
Our purpose in this volume is to introduce you to the concepts of strategic public relations. Our basicassumption is that you have some general knowledge of management and business terminology; wewill help you to apply that to the discipline of public relations. Our text is based in current researchand scholarly knowledge of the public relations discipline as well as years of experience inprofe…
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- 300 SAY m
Emotional Engineering Volume 4
This book describes the important role of emotion in a hyper-connected society and how product development and manufacture change. It explores how our work and lifestyle may be affected by forthcoming technologies and presents key research on multisensory informatics, one of the most important tools for making the most of emotion. This fourth volume of the Emotional Engineering Series focuse…
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- 978-3-319-29433-9
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- 40 b/w illustrations, 85 illustrations in colour
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Introduction to Sociology 3e
Introduction to Sociology 3e aligns to the topics and objectives of many introductory sociology courses. It is arranged in a manner that provides foundational sociological theories and contexts, then progresses through various aspects of human and societal interactions. The new edition is focused on driving meaningful and memorable learning experiences related to critical thinking about society…
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- 9781951693367
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- 301 CON i
The Undercount of Young Children in the U.S. Decennial Census
This book covers several dimensions of the undercount of young children in the U.S. Decennial Census, examines the data from the 2010 U.S. Decennial Census in detail and looks at trends in the undercount of children over time. Other aspects included are the geographic distribution of the net undercount and an exploration for some of the potential explanations for the high net undercount of chil…
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- 978-3-319-18917-8
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Statistics and Probability in High School
Research in statistics and probability education has produced a variety of results that would be useful for both secondary and high-school mathematics teachers and the educators of these teachers. Although there are many good textbooks in different countries that describe statistical ideas with a formalisation level adequ…
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- 978-94-6300-624-8
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Emotional Engineering (Vol. 3)
This book examines how theories of human emotion can be applied to engineering in order to improve product design and value. ‘Emotional Engineering Vol. 3’ establishes the idea that customer satisfaction can be maximised by using knowledge and experience in a more flexible manner to respond to a fast-changing world. This integration of emotion and knowledge introduces the reader to the conc…
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- 978-3-319-11555-9
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- 19 b/w illustrations, 45 illustrations in colour
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Modelling Foundations and Applications
This book constitutes the proceedings of the 11th European Conference on Modelling Foundations and Applications, ECMFA 2015, held as part of STAF 2015, in L`Aquila, Utaly, in July 2015. The 13 papers presented in this volume were carefully reviewed and selected from 54 submissions. The committee decided to accept 13 papers, 9 papers for the Foundations Track and 4 papers for the Applications Tr…
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- 978-3-319-21150-3
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- XII, 203
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- Lecture Notes in Computer Science
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Statistics and Data Analysis for Financial Engineering
The first edition of this book has received a very warm reception. A number of instructors have adopted this work as a textbook in their courses. Moreover, both novices and seasoned professionals have been using the book for selfstudy. The enthusiastic response to the book motivated a new edition. One major change is that there are now two authors. The second edition improves the book in se…
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- 978-1-4939-2614-5
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The Twin Sister Planets Venus and Earth Why are they so different?
This book explains how it came to be that Venus and Earth, while very similar in chemical composition, zonation, size and heliocentric distance from the Sun, are very different in surface environmental conditions. It is argued here that these differences can be accounted for by planetoid capture processes and the subsequent evolution of the planet-satellite system. Venus captured a one-half moo…
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- 978-3-319-11388-3
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Multi-objective Swarm Intelligence
The aim of this book is to understand the state-of-the-art theoretical and practical advances of swarm intelligence. It comprises seven contemporary relevant chapters. In chapter 1, a review of Bacteria Foraging Optimization (BFO) techniques for both single and multiple criterions problem is presented. A survey on swarm intelligence for multiple and many objectives optimization is presented in …
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- 1860-949X
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- XIV, 201
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- Studies in Computational Intelligence
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