It is our honor and pleasure to be part of this Springer Handbook that is intended to serve as a ready reference for ocean engineers, including practitioners in the maritime industry and government, as well as for researchers, educators, and students, providing a review of important fundamental and applied materials as well as updates of the contemporary topics in ocean engineering and ocean…
Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools t…
This book constitutes the refereed proceedings of the 12th International Conference on Mobile Web and Intelligent Information Systems, MobiWIS 2015, held in Rome, Italy, in August 2015. The 17 full papers and 3 short papers presented were carefully reviewed and selected from 55 submissions. The papers are organized in topical sections such as mobile services and applications; usability and visu…
The subject of optogenetics is comprehensively covered in this book, including physical, chemical, and biological topics of light-sensing proteins and their application in biological systems, particularly in neuroscience and medicine and the related opto-electronics. Optogenetics is a new technology that combines genetics and optics. It enables one to manipulate or measure the function of ident…
This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing deciions.Modeling Markets presents a comprehensive overview of the tools and methodologies that managers can use in decision making. It has long been known that even simple models outper…
This book by Madbak and Dangleben has collated lot of information that has been presented and published in many disparate arenas into a single easy to read source. In an area where there is more experience and “favorite techniques” than true evidence based answers, they provide a wealth of information along with outstanding photographic support that makes this an excellent resource for all …
The goal of this book is to crystallize the emerging mobile computing technologies and trends by focusing on the most promising solutions in services computing. The book will provide clear proof that mobile technologies are playing an increasingly important and critical role in supporting toy computing. The goal of this book is to bring together academics and practitioners to describe the use a…
This volume brings together various theories of how aberrations in mitochondrial function and morphology contribute to neurodegeneration in idiopathic and familial forms of Parkinson’s disease. Moreover, it comprehensively reviews the current search for therapies, and proposes how molecules are involved in specific functions as attractive therapeutic targets. It is expected to facilitate crit…
This brief presents a stochastic microscopic mobility model that describes the temporal changes of intervehicle distances. The model is consistent with simulated and empirical vehicle traffic patterns. Using stochastic lumpability methods, the proposed mobility model is mapped into an aggregated mobility model that describes the mobility of a group of vehicles. In addition, the proposed mobilit…
This book constitutes the post-proceedings of the 7th International Conference on Mobile Networks and Management, MONAMI 2015, held in Santander, Spain, in September 2015. The 16 full papers were carefully reviewed and selected from 24 submissions. In addition there appears one short and 5 invited papers. These are organized thematically in five parts starting with Cellular Network Management …