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Interdisciplinarity in the Making: Models and Methods in Frontier Science
A cognitive ethnography of how bioengineering scientists create innovative modeling methods. In this first full-scale, long-term cognitive ethnography by a philosopher of science, Nancy J. Nersessian offers an account of how scientists at the interdisciplinary frontiers of bioengineering create novel problem-solving methods. Bioengineering scientists model complex dynamical biological system…
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- Ed. 1
- ISBN/ISSN
- 9780262372275
- Collation
- -
- Series Title
- -
- Call Number
- 660.6 NER i
Open Minded: Searching for Truth about the Unconscious Mind
A provocative look at the unconscious mind that challenges contemporary perceptions and exposes the indefensible science that fostered them. How much of a role does the unconscious play in our decision making? In Open Minded: Searching for Truth about the Unconscious Mind, authors Ben R. Newell and David R. Shanks would argue: not very much. Behavioral science and public discourse have place…
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- Ed. 1
- ISBN/ISSN
- 9780262375375
- Collation
- -
- Series Title
- -
- Call Number
- 150 NEW o
What Makes Us Social?
A deep dive into the social mind-brain, examining the processes we share with other social animals and illuminating those that are uniquely human. What Makes Us Social? is a scholarly but accessible exploration of the underlying processes that make humans the most social species on the planet. Chris and Uta Frith, pioneers in the field of cognitive neuroscience, review the many forms of soci…
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- Ed. 1
- ISBN/ISSN
- 9780262375498
- Collation
- -
- Series Title
- -
- Call Number
- 300 FRI w
Free Innovation
A leading innovation scholar explains the growing phenomenon and impact of free innovation, in which innovations developed by consumers and given away “for free.” In this book, Eric von Hippel, author of the influential Democratizing Innovation, integrates new theory and research findings into the framework of a “free innovation paradigm.” Free innovation, as he defines it, involves …
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- Ed. 1
- ISBN/ISSN
- 9780262335461
- Collation
- -
- Series Title
- -
- Call Number
- 658.4063 HIP f
Mercury Stories: Understanding Sustainability through a Volatile Element
An interdisciplinary analysis of human interactions with mercury through history that sheds light on efforts to promote and achieve sustainability. In Mercury Stories, Henrik Selin and Noelle Eckley Selin examine sustainability through analyzing human interactions with mercury over thousands of years. They explore how people have made beneficial use of this volatile element, how they have be…
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- Ed. 1
- ISBN/ISSN
- 9780262359108
- Collation
- -
- Series Title
- -
- Call Number
- 577 SEL m
Forecasting Travel in Urban America: The Socio-Technical Life of an Engineeri…
A history of urban travel demand modeling (UTDM) and its enormous influence on American life from the 1920s to the present. For better and worse, the automobile has been an integral part of the American way of life for decades. Its ascendance would have been far less spectacular, however, had engineers and planners not devised urban travel demand modeling (UTDM). This book tells the story of…
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- Ed. 1
- ISBN/ISSN
- 780262374521
- Collation
- -
- Series Title
- -
- Call Number
- 620 CHA f
Innovation Matters: Competition Policy for the High-Technology Economy
A proposal for moving from price-centric to innovation-centric competition policy, reviewing theory and evidence on economic incentives for innovation. Competition policy and antitrust enforcement have traditionally focused on prices rather than innovation. Economic theory shows the ways that price competition benefits consumers, and courts, antitrust agencies, and economists have developed …
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- Ed. 1
- ISBN/ISSN
- 9780262358637
- Collation
- -
- Series Title
- -
- Call Number
- 658.4063 GIL i
Global Fintech: Financial Innovation in the Connected World
How the global financial services sector has been transformed by artificial intelligence, data science, and blockchain. Artificial intelligence, big data, blockchain, and other new technologies have upended the global financial services sector, creating opportunities for entrepreneurs and corporate innovators. Venture capitalists have helped to fund this disruption, pouring nearly $500 billi…
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- Ed. 1
- ISBN/ISSN
- 9780262369534
- Collation
- -
- Series Title
- -
- Call Number
- 006.3 GLO b
Selling the American People: Advertising, Optimization, and the Origins of Ad…
How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet. Algorithms, data extraction, digital marketers monetizing "eyeballs": these all seem like such recent features of our lives. And yet, Lee McGuigan tells us in this eye-opening book, digital advertising was well underway before the widespread use of the I…
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- Ed. 1
- ISBN/ISSN
- 9780262374248
- Collation
- -
- Series Title
- -
- Call Number
- 659.1 MCG s
Digital Entrepreneurship
This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leading companies and economies that shape world business today and tomorrow. Digital entrepreneurship and the companies steering it have an enormous global impact; they promise to transform the business world and change the way we communicat…
- Edition
- 1
- ISBN/ISSN
- 978-3-030-53914-6
- Collation
- Business Management
- Series Title
- -
- Call Number
- 650.1
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