This book is an edition and translation of one of the most important and celebrated sources of Old Norse-Icelandic mythology and heroic legend, namely the medieval poems now known collectively as the Poetic Edda or Elder Edda. Included are thirty-six texts, which are mostly preserved in medieval manuscripts, especially the thirteenth-century Icelandic codex traditionally known as the Codex Regi…
An innovative account that brings together cognitive science, ethnography, and literary history to examine patterns of “mindreading” in a wide range of literary works. For over four thousand years, writers have been experimenting with what cognitive scientists call “mindreading”: constantly devising new social contexts for making their audiences imagine complex mental states of chara…
In Syntax in the Treetops, Shigeru Miyagawa proposes that syntax extends into the domain of discourse by making linkages between core syntax and the conversational participants. Miyagawa draws on evidence for this extended syntactic structure from a wide variety of languages, including Basque, Japanese, Italian, Magahi, Newari, Romanian, and Spanish, as well as the language of children with aut…
Entrepreneurship is the result of various contextual factors in the community, which are shaped by social challenges and business needs. Recent research efforts have focused on the dynamics of communities and how they facilitate entrepreneurship among a diverse group of people and organizations. This book highlights research on the importance of communities and their role in providing an entrep…
Von Awareness Marketing über Customer Lifetime Value und Leapfrogging bis zur Wasserfallstrategie: Die Marketingsprache zeichnet sich durch unzählige Fachtermini und Anglizismen aus. Einen ersten schnellen Überblick verschafft das vorliegende Nachschlagewerk. Anhand von 222 übersichtlichen Schlüsselbegriffen werden die Grundkonzepte und -theorien des Marketings erläutert. Die Erklärungen…
This contributed volume features state-of-the-art research from ten different countries on implementation, institutionalization and the future prospects of social entrepreneurship. This volume aims at bringing together research that considers the context of economy, politics and cultural issues combining with the needs of social and human development. By conceptualizing the notion of social ent…
This book evaluates the results of two decades of research in ‘history and computing’. In spite of the fact that a lot has been accomplished, the report indicates critical places for improvement. Many historians and other humanities scholars seem satisfied with standard office tools, which do not always suit their complex sources and research questions. While more and more archival sources …
This volume brings together three areas of interest: the rule-based approach, the entrepreneur, and Japan as an empirical application. It highlights the advantages of the rule-based approach for economic analysis by linking different methodological underpinnings. Using these, the author exemplifies how rule-based economics allows a systematic analysis of the entrepreneur as the key figure in br…
Every innovation starts its life as an idea. It is the systematic transformation of this idea, via its manifestation as an invention, to the final innovative material, device, process, method, service, etc. that is the subject of this practical step-by-step guide. It will be very useful to anyone who has a technological idea and wishes to commercialize it. The author describes a systematic t…
The digital turn might as well be marked as an Asian turn. From flash-mobs in Taiwan to feminist mobilisations in India, from hybrid media strategies of Syrian activists to cultural protests in Thailand, we see the emergence of political acts that transform the citizen from being a beneficiary of change to becoming an agent of change. In co-shaping these changes, what the digital shall be used …