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The Anatomy of Entrepreneurial Decisions
The creation, success and long-term survival of enterprises are fundamentally linked to the effectiveness of decision-making processes and negotiation capabilities. This book provides an overview of research into how decisions permeate entrepreneurial ventures throughout their lifecycle. A multidisciplinary approach combining psychology, sociology and political science is used to investigate ho…
- Edition
- 1
- ISBN/ISSN
- 978-3-030-19685-1
- Collation
- Manajemen
- Series Title
- -
- Call Number
- 658
Entrepreneurial Challenges in the 21st Century
Entrepreneurial Challenges in the 21st Century analyses the traditional and contemporary issues of entrepreneurial innovation potentials for stakeholder value co-creation, and structures the entrepreneurial co-creation concept to reinforce co-creation.
- Edition
- 1
- ISBN/ISSN
- 978-1-137-47976-1
- Collation
- Business Management
- Series Title
- -
- Call Number
- 650
Valuing the Innovation Potentials of Firms What Theory Suggests, Practitione…
Jan Buchmann focuses on the valuation of a firm’s innovation potential based on that firm’s position in its lifecycle. Compared to existing research, the author does not center his research exclusively on mathematical valuation methodologies. Instead, the author compares collected valuation input data, data interpretation approaches, and valuation methodologies suggested by theory with the …
- Edition
- -
- ISBN/ISSN
- 978-3-658-09290-0
- Collation
- -
- Series Title
- -
- Call Number
- -
Value Chain Marketing A Marketing Strategy to Overcome Immediate Customer In…
Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well. Treading on relatively unexplored grounds, this book explores the relevance of VCM and comprehends its process; identifies the critical fact…
- Edition
- -
- ISBN/ISSN
- 978-3-319-11376-0
- Collation
- -
- Series Title
- -
- Call Number
- -
User Innovators in the Silver Market An Empirical Study among Camping Tourists
In this study among camping tourists of all age groups between 19 and 86 years of age, Konstantin Wellner compares key characteristics regarding innovative behavior of different age groups. The focus of the analysis is on the so-called “Silver Market” segment (consumers of at least 55 years) which gains importance to the demographic shift. Generally, older users are still actively innovatin…
- Edition
- -
- ISBN/ISSN
- 978-3-658-09044-9
- Collation
- -
- Series Title
- -
- Call Number
- -
Out-thinking Organizational Communications
This book demonstrates the challenges for Corporate Communications in the era of the Industrial Internet and the Internet of things, and how companies can adapt their communication strategies to meet them. The Industrial Internet and the Internet of Things herald a transformation in our economy, industry and society. As such, it is high time that companies adjust both their communication strate…
- Edition
- 1
- ISBN/ISSN
- 978-3-319-41845-2
- Collation
- Bisnis/Business
- Series Title
- Management for Professionals
- Call Number
- 650
Encyclopedia of Big Data
This encyclopedia will be an essential resource for our times, reflecting the fact that we currently are living in an expanding data-driven world. Technological advancements and other related trends are contributing to the production of an astoundingly large and exponentially increasing collection of data and information, referred to in popular vernacular as “Big Data.” Social media and c…
- Edition
- 1
- ISBN/ISSN
- 978-3-319-32010-6
- Collation
- Manajemen /echnology
- Series Title
- -
- Call Number
- 658
Arts, Research, Innovation and Society
This book explores – at the macro, meso and micro levels and in terms of qualitative as well as quantitative studies – theories, policies and practices about the contributions of artistic research and innovations towards defining new forms of knowledge, knowledge production, as well as knowledge diffusion, absorption and use. Artistic research, artistic innovations and arts-based innovation…
- Edition
- Ed. 1
- ISBN/ISSN
- 978-3-319-09909-5
- Collation
- X, 297
- Series Title
- Arts, Research, Innovation and Society
- Call Number
- 337 ART a
Innovation, Finance, and the Economy Proceedings of the 13th Eurasia Busines…
The first volume of the Eurasian Studies in Business and Economics, the official proceedings series of the Eurasia Business and Economics Society (EBES), includes selected papers from the 13th EBES Conference held in Istanbul in 2014. This volume covers theoretical and empirical contributions in the areas of innovation, entrepreneurship, HR, banking and finance. An eclectic set of methodologies…
- Edition
- -
- ISBN/ISSN
- 978-3-319-15879-2
- Collation
- XIII, 252
- Series Title
- -
- Call Number
- 360 INN
Information and Communication Technology in Sudan An Economic Analysis of Im…
This book discusses the use, economic importance and impact of Information and Communication Technologies (ICT) in public and private Sudanese universities. The author provides an in-depth analysis of the economic impact of ICT from the demand perspective as well as from the public-private perspective. This book also examines the status, pattern, structure, trend and determinants of the demand …
- Edition
- -
- ISBN/ISSN
- 978-3-319-13998-2
- Collation
- XXXIV, 374
- Series Title
- -
- Call Number
- 004 IMP
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