Internationale Zielmarktanalyse und Vertriebsentwicklung: Die Implementierung…

In diesem Open-Access-Buch wird aus dem International Sales Accelerator Modell mit dem «Rad der Implementierung» ein dauerhaft einsetzbares Business Development Tool für den praktischen Einsatz abgeleitet, das Unternehmen helfen kann, den iterativen Prozess der Internationalisierung auf Basis der Erkenntnisse des International Sales Accelerator Modells strukturiert zu durchlaufen und entspre…

Social Selling im B2B: Grundlagen, Tools, State of the Art

Dieses Open-Access-Buch bietet einen Überblick über die Grundlagen des Social Sellings und die Einordnung ins Vertriebs- und Marketingmanagement. Dazu werden Social Selling spezifische Ansätze wie Personal Branding, Employee Advocacy, Content Marketing, Influencer Marketing sowie Social Listening vorgestellt. Im Fokus stehen weiterhin ein Überblick über Plattformen und Tools sowie die Disk…

Covid-19 and Capitalism

This open access book provides a comprehensive analysis of the socioeconomic determinants of Covid-19. From the end of 2019 until presently, the world has been ravaged by the Covid-19 pandemic. Although the cause of this is (obviously) a virus, the extent to which this virus spread, and therefore the number of infections and deaths, was largely determined by socio-economic factors. From this, i…

Socio-economics of personalized medicine in Asia

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Rethinking Economic Growth Theory From a Biophysical Perspective

Neoclassical growth theory is the dominant perspective for explaining economic growth. At its core are four implicit assumptions: 1) economic output can become decoupled from energy consumption; 2) economic distribution is unrelated to growth; 3) large institutions are not important for growth; and 4) labor force structure is not important for growth. Drawing on a wide range of data from the ec…

Older Workers and Labour Market Exclusion Processes: A Life Course perspective

This open access book addresses the important and neglected question of older workers who are excluded from the labour market. It challenges post-capitalist discourses of active ageing with a focus on restrictive end-of-career and retirement measures. The book demonstrates how a paradigm shift is generating real processes of exclusion for important sectors of the population. By providing strong…

Accounting and Statistical Analyses for Sustainable Development: Multiple Per…

In this Open Access publication Claudia Lemke develops a comprehensive Multi-Level Sustainable Development Index (MLSDI) that is applicable to micro, meso, and macro objects by conducting methodological and empirical research. Multi-level comparability is crucial because the Sustainable Development Goals (SDGs) at macro level can only be achieved if micro and meso objects contribute. The author…

Arzneimittel-Kompass 2022: Qualität der Arzneimittelversorgung

Der Arzneimittel-Kompass 2022, der sowohl als Open-Access-Publikation als auch als gedrucktes Buch erscheint, widmet sich dem Schwerpunktthema „Qualität der Arzneimittelversorgung“. Dabei stehen die Qualitätssicherung und das Qualitätsmanagement in der zweiten Ausgabe des Arzneimittel-Kompass im Fokus. Namhafte Autorinnen und Autoren analysieren Stärken und Schwächen in der Arzneimitte…

Corporate Liability for Transboundary Environmental Harm: An International an…

This open access book aims to elaborate on the legal prerequisites to establish the liability of corporations for transboundary environmental harm, not only by identifying existing liability rules, principles and standards but also by analysing their potential for further legal development. The authors consider international and transboundary liability law to currently be an underutilised tool …

Electricity Access, Decarbonization, and Integration of Renewables: Insights …

This Open-Access-Book covers different aspects of the low-carbon energy transformation in a unique manner, with a particular focus on two regions, South Asia and Sub-Saharan Africa. The first part of the book provides useful insights on changes and reforms in the energy sector of Bangladesh, while the second part illustrates the low-carbon energy transformation in South Asia and the third part …