Writing for Strategic Communication Industries

Good writing skills are important in today’s competitive work environment. This is especially the case for communication-related professions such as public relations, brand communication, journalism, and marketing. Writing for Strategic Communication Industries emphasizes practical application of academic inquiry to help readers improve their writing skills. This book gives readers: Straig…

Understanding Basic Music Theory

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780

Music Appreciation: Its Language, History and Culture

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780

Music and the Child

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Music Appreciation (Georgia Gwinnett College)

"The author of this text has intentionally kept it general in nature in order to create a platform for those who want to expand content into more in depth studies of the mentioned concepts and traditions. I believe that appreciation of any subject comes from open-minded exposure to that topic. With the arts this generally must happen at a moment when the message and meaning of the work resonate…

The Practice of Industrial Policy

Much of the information relevant to policy formulation for industrial development is held by the private sector, not by public officials. There is, therefore, fairly broad agreement in the development literature that some form of structured engagement—often referred to as close or strategic coordination—between the public and private sectors is needed, to assist in the design of appropriate…

Music Appreciation

An inquiry based approach to learning about music provides flexible lessons that deepen and broaden learners' understanding of music while engaging with their current musical interests, preferences, and goals. This hands-on experience with inquiry in a subject area that appeals to most learners also provides practice in selfdirected learning that can be applied in any area of life-long learning.

Small Business Management in the 21st Century

Small Business Management in the 21st Century offers a unique perspective and set of capabilities for instructors. The authors designed this book with a “less can be more” approach, and by treating small business management as a practical human activity rather than as an abstract theoretical concept. The text has a format and structure that will be familiar to you if you use other books …