Aesthetic Programming

Abstract Aesthetic Programming explores the technical as well as cultural imaginaries of programming from its insides. It follows the principle that the growing importance of software requires a new kind of cultural thinking — and curriculum — that can account for, and with which to better understand the politics and aesthetics of algorithmic procedures, data processing and abstraction. It…

Aesthetic Experience of Metabolic Processes

Abstract Simultaneously speculative and inspired by everyday experiences, this volume develops an aesthetics of metabolism that offers a new perspective on the human-environment relation, one that is processual, relational, and not dependent on conscious thought. In art installations, design prototypes, and researchcreation projects that utilize air, light, or temperature to impact subjective …

Aerospace Engineering

Abstract This book is a collection of reviewed and relevant research chapters, offering a comprehensive overview of recent developments in the field of engineering. The book comprises chapters authored by various researchers and edited by an expert active in the aerospace engineering research area. All chapters are separate but united under a common research study topic. This publication aims …

Aeronautics and Astronautics

Abstract In its first centennial, aerospace has matured from a pioneering activity to an indispensable enabler of our daily life activities. In the next twenty to thirty years, aerospace will face a tremendous challenge - the development of flying objects that do not depend on fossil fuels. The twenty-three chapters in this book capture some of the new technologies and methods that are current…

Aerial Robotics for Inspection and Maintenance

Abstract Aerial robots with perception, navigation, and manipulation capabilities are extending the range of applications of drones, allowing the integration of different sensor devices and robotic manipulators to perform inspection and maintenance operations on infrastructures such as power lines, bridges, viaducts, or walls, involving typically physical interactions on flight. New research a…

Aegis or Achilles Heel: The Dilemma of Homology in Biopatents in the Wake of …

Abstract Biopatents frequently disclose sequences of polypeptides and nucleic acids in the written description. The claims often cover a homology range surrounding the disclosed sequence to get a broader protection. However, homology claims face a hurdle that they may lack support by the written description. The Supreme Court of China ruled that homology claims lack support, but a further limi…

Aegilops: Promising Genesources to Improve Agronomical and Quality Traits of …

Abstract This eBook is a collection of articles from a Frontiers Research Topic. Frontiers Research Topics are very popular trademarks of the Frontiers Journals Series: they are collections of at least ten articles, all centered on a particular subject. With their unique mix of varied contributions from Original Research to Review Articles, Frontiers Research Topics unify the most influential …

Advising in austerity: Reflections on challenging times for advice agencies

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9781447334156

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Advertising as a Creative Industry

Abstract At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising on today’s creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors. Izabela Derda, author, media scholar, and industry expert, offers insights into how the industry keeps deconstructing i…

Advertising and the Transformation of Screen Cultures

Abstract Advertising has played a central role in shaping the history of modern media. While often identified with American consumerism and the rise of the 'Information Society', motion picture advertising has been part of European visual culture since the late nineteenth century. With the global spread of ad agencies, moving image advertisements became a privileged cultural form to make peopl…