Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these ev…
Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company’s strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strateg…
This book discloses the spiritual dimension in business ethics and sustainability management. Spirituality is understood as a multiform search for meaning which connects people with all living beings and God or Ultimate Reality. In this sense, spirituality is a vital source in social and economic life. The volume examines the spiritual orientations to nature and business in different cultural t…
This book constitutes the refereed proceedings of the Third International Conference on Operations Research and Enterprise Systems, ICORES 2014, held in Angers, France, in March 2014. The 18 revised full papers presented together with an invited paper were carefully reviewed and selected from 96 submissions. The papers are organized in topical sections on Methodologies and Technologies and Appl…
This book constitutes revised selected papers from the 4th International Conference on Operations Research and Enterprise Systems, ICORES 2015, held in Lisbon, Portugal, in January 2015. The 14 papers presented in this volume were carefully reviewed and selection from a total of 89 submissions. They were organized in topical sections named: methodologies and technologies; and applications.
This book is a guide for managers, Scrum Masters and agile coaches who are interested in agile organizational methods and who are planning to introduce Scrum at their own company. Scrum is not only a product development framework but can also be used to structure activities for agile and lean organizational development. Divided into five major parts, the book first introduces and defines t…
This book constitutes the refereed conference proceedings of the 14th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2015, held in Delft, The Netherlands, in October 2015. The 40 revised full papers presented together with 1 keynote panel were carefully reviewed and selected from 65 submissions. They are organized in the following topical sections: adoption; big and open …
China's recent economic reforms have led to impressive growth, and an unprecedented enthusiasm for establishing foreign enterprises in China. Since 1993, China has been the second largest recipient of foreign direct investment in the world and is now considered to be the world's third biggest economy. Its greater economic integration with the rest of the world, especially since its accession to…
The rise to prominence of the service sector - heralded over half a century ago as the great hope for the twenty-first century - has come to fruition. In many cases, employment in the service sector now outnumbers that in manufacturing sectors, and it is accepted that in all developed countries, the service sector is the only one in which employment will grow in future. The reasons for this is …
The entrepreneur has been neglected over the years in formal economic theorizing. Previously there has been only eclectic theories such as human capital theory and network dynamics which discuss certain perspectives of entrepreneurial behaviour. This insightful book closes this gap in entrepreneurship literature. Inspired by modern physics, author Thomas Grebel brings together an evolutionary …