Filter by
Introducing Marketing
Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools t…
- Edition
- -
- ISBN/ISSN
- -
- Collation
- -
- Series Title
- -
- Call Number
- 650
Mobile Web and Intelligent Information Systems
This book constitutes the refereed proceedings of the 12th International Conference on Mobile Web and Intelligent Information Systems, MobiWIS 2015, held in Rome, Italy, in August 2015. The 17 full papers and 3 short papers presented were carefully reviewed and selected from 55 submissions. The papers are organized in topical sections such as mobile services and applications; usability and visu…
- Edition
- 1
- ISBN/ISSN
- 978-3-319-23143-3
- Collation
- XVI, 229
- Series Title
- Lecture Notes in Computer Science
- Call Number
- -
Optogenetics : Light-Sensing Proteins and Their Applications
The subject of optogenetics is comprehensively covered in this book, including physical, chemical, and biological topics of light-sensing proteins and their application in biological systems, particularly in neuroscience and medicine and the related opto-electronics. Optogenetics is a new technology that combines genetics and optics. It enables one to manipulate or measure the function of ident…
- Edition
- -
- ISBN/ISSN
- 978-4-431-55516-2
- Collation
- -
- Series Title
- -
- Call Number
- 621.382 7 OPT
Modeling Markets
This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing deciions.Modeling Markets presents a comprehensive overview of the tools and methodologies that managers can use in decision making. It has long been known that even simple models outper…
- Edition
- 1
- ISBN/ISSN
- 978-1-4939-2085-3
- Collation
- XIV, 408
- Series Title
- International Series in Quantitative Marketing
- Call Number
- -
Options in the Management of the Open Abdomen
This book by Madbak and Dangleben has collated lot of information that has been presented and published in many disparate arenas into a single easy to read source. In an area where there is more experience and “favorite techniques” than true evidence based answers, they provide a wealth of information along with outstanding photographic support that makes this an excellent resource for all …
- Edition
- -
- ISBN/ISSN
- 978-1-4939-1827-0
- Collation
- -
- Series Title
- -
- Call Number
- 611.95 OPT
Mobile Services for Toy Computing
The goal of this book is to crystallize the emerging mobile computing technologies and trends by focusing on the most promising solutions in services computing. The book will provide clear proof that mobile technologies are playing an increasingly important and critical role in supporting toy computing. The goal of this book is to bring together academics and practitioners to describe the use a…
- Edition
- 1
- ISBN/ISSN
- 978-3-319-21322-4
- Collation
- VIII, 192
- Series Title
- International Series on Computer Entertainment and Media Technology
- Call Number
- -
Springer Handbook of Marine Biotechnology
This work is subject to copyright. All rights are reserved, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilm or in any other way, and storage in data banks. Duplication of this publication or parts thereof is permitted only under the provisions of the Germa…
- Edition
- -
- ISBN/ISSN
- 978-3-642-53971-8
- Collation
- -
- Series Title
- -
- Call Number
- -
Mitochondrial Mechanisms of Degeneration and Repair in Parkinson's Disease
This volume brings together various theories of how aberrations in mitochondrial function and morphology contribute to neurodegeneration in idiopathic and familial forms of Parkinson’s disease. Moreover, it comprehensively reviews the current search for therapies, and proposes how molecules are involved in specific functions as attractive therapeutic targets. It is expected to facilitate crit…
- Edition
- 1
- ISBN/ISSN
- 978-3-319-42137-7
- Collation
- XII, 275
- Series Title
- -
- Call Number
- -
Integrative Human Biochemistry: A Textbook for Medical Biochemistry
This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifi cally the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfi lms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or …
- Edition
- -
- ISBN/ISSN
- 978-1-4939-3057-9
- Collation
- -
- Series Title
- -
- Call Number
- -
Integrative Approaches to Sustainable Development at University Level
This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by…
- Edition
- -
- ISBN/ISSN
- 978-3-319-10689-2
- Collation
- -
- Series Title
- -
- Call Number
- -
Computer Science, Information & General Works 
Philosophy & Psychology 
Religion 
Social Sciences 
Language 
Pure Science 
Applied Sciences 
Art & Recreation 
Literature 
History & Geography