Writing for Strategic Communication Industries

Good writing skills are important in today’s competitive work environment. This is especially the case for communication-related professions such as public relations, brand communication, journalism, and marketing. Writing for Strategic Communication Industries emphasizes practical application of academic inquiry to help readers improve their writing skills. This book gives readers: Straig…

Principles of Macroeconomics

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Macroeconomics

The purpose of this topic is to look at the nature and purpose of the science of economics. The methodology is studied. A distinction is made between positive (or descriptive) economics and normative (or political) economics. Different branches of economics are classified. Some pitfalls of economic analysis are mentioned.

Database Design - 2nd Edition

Database Design - 2nd Edition covers database systems and database design concepts. New to this edition are SQL info, additional examples, key terms and review exercises at the end of each chapter.

Student Success

In Unit One, you will have the opportunity to identify your self-talk habits and how it impacts your everyday life and college success. You will learn about growth and fixed mindset as it relates to learning. We often think we are open to learning yet, we can create our own mental blocks. We will review emotional intelligence and the importance of navigating your responses to unexpected outc…

Computer Networks

Nowadays, everyone is using the Internet. We have hooked our computers to the Internet, where we can access information and transmit messages. The Internet is a very large computer network. Computer networks are so important in our daily life that they have become indispensable to us. The closest cousin of a computer network is a transportation network, but computer networks are now taking…

Teaching Autoethnography: Personal Writing in the Classroom

Teaching Autoethnography: Personal Writing in the Classroom is dedicated to the practice of immersive ethnographic and autoethnographic writing that encourages authors to participate in the communities about which they write. This book draws not only on critical qualitative inquiry methods such as interview and observation, but also on theories and sensibilities from creative writing and perfor…

The Insecticidal Bacterial Toxins in Modern Agriculture

Agriculture has suffered enormous changes since the first human attempts to domesticate plants to obtain productive varieties which could become a constant source of food. Many developments have shaped current agricultural systems, especially those that led to extensive industrial monocultures. Concurrently with those, there are numerous other types of small scale agricultural systems with an i…

International Economics: Theory and Policy

This text strives to reach a median between these two approaches. First, I believe that students need to learn the theory and models to understand how economists understand the world. I also think these ideas are accessible to most students if they are explained thoroughly. This text presents numerous models in some detail, not by employing advanced mathematics, but rather by walking students t…