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Valuing Banks A New Corporate Finance Approach
This book aims to overcome the limitations the variations in bank-specifics impose by providing a bank-specific valuation theoretical framework and a new asset-side model. The book includes also a constructive comparison of equity and asset side methods. The authors present a novel framework entitled, the “Asset Mark-down Model”. This method incorporates an Adjusted Present Value model, whi…
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- 978-1-137-56142-8
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Value Chain Marketing A Marketing Strategy to Overcome Immediate Customer In…
Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well. Treading on relatively unexplored grounds, this book explores the relevance of VCM and comprehends its process; identifies the critical fact…
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- 978-3-319-11376-0
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User Innovators in the Silver Market An Empirical Study among Camping Tourists
In this study among camping tourists of all age groups between 19 and 86 years of age, Konstantin Wellner compares key characteristics regarding innovative behavior of different age groups. The focus of the analysis is on the so-called “Silver Market” segment (consumers of at least 55 years) which gains importance to the demographic shift. Generally, older users are still actively innovatin…
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- 978-3-658-09044-9
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Use of Market Data in the Recruitment of High Potentials Segmentation and Ta…
In his study, Jan Posthumus uses the grounded theory method to explore the implementation of marketing instruments such as segmentation and targeting in the recruitment of high potentials in the pharmaceutical industry. The implementation of these instruments can best be understood as the result of an interaction between four categories: the identified internal need for certain groups of high p…
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- 978-3-658-10376-7
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Use of Economic Instruments in Water Policy Insights from International Expe…
This book assesses both the effectiveness and efficiency of implemented Economic Policy Instruments (EPIs) in order to achieve water policy goals and identifies the preconditions under which they outperform alternative (e.g. regulatory) policy instruments and/or can complement them as part of complex policy mixes. The development of a consolidated assessment framework helps clarify (and where p…
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- 978-3-319-18287-2
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Urban Mining Systems
This book focuses on the fundamental concept of and current endeavors in “urban mining” among those who are interested in both metal resources and ecology. Systems for recycling and reusing precious metals and rare-earth minerals contained in used and discarded electronics are introduced in this book. The target audience is not academic researchers in the resource management and ecology fie…
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- 978-4-431-55075-4
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Urban Land Economics
This book covers the main aspects of regional and urban economics and presents state-of-the-art theories in a comprehensive and concise way. The book will be of interest to undergraduates in business and economics and covers specific areas such as real estate, urban and regional planning and geography and development studies.
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- 978-3-319-15320-9
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Urban Development Challenges, Risks and Resilience in Asian Mega Cities
In this book, an interdisciplinary research group of faculty members, researchers, professionals, and planners contributed to an understanding of the dynamics and dimensions of emerging challenges and risks in megacities in the rapidly changing urban environments in Asia and examined emerging resilience themes from the point of view of sustainability and public policy. The world’s urban popul…
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- 978-4-431-55043-3
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University Startups and Spin-Offs Guide for Entrepreneurs in Academia
University Startups and Spin-Offs teaches university students, researchers, and educators the most effective strategies and tactics for launching their own startups from academic platforms with the backing of school programs, public grants, incubators, seed accelerators, and private partnerships in all parts of the world. Serial entrepreneur Manuel Stagars advises students, faculty, and rese…
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- 978-1-4842-0623-2
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Trailblazing in Entrepreneurship: Creating New Paths for Understanding the Field
Entrepreneurship; Organization
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- Ed. 1
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- 9783319487014
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- 651.7 SHE t
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