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Sponsor- and Country-Related Predictors of Sponsorship Effectiveness Sponsor…
Christian Lucas investigates the effectiveness of sports sponsorships. Two empirical studies are conducted, based on a comprehensive literature review. Implications from both studies are derived that can guide sponsorship managers in their daily business. Successful sports marketing execution is more than purchasing a 30-second spot or signage in a stadium: It is to improve and enhance customer…
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- 978-3-658-07684-9
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Optimizing Liner Shipping Fleet Repositioning Plans
This monograph addresses several critical problems to the operations of shipping lines and ports, and provides algorithms and mathematical models for use by shipping lines and port authorities for decision support. One of these problems is the repositioning of container ships in a liner shipping network in order to adjust the network to seasonal shifts in demand or changes in the world economy.…
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- 978-3-319-17665-9
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The Myanmar Economy
With motivated human resources and a rich natural bounty, Myanmar is expected to take off with sustained growth and eventually attain a unique welfare state. On the basis of the authors’ field surveys and innumerable dialogues with public officials, private professionals, scholars, and others, in addition to intensive desk studies since around 2000, the present volume lays out the essential i…
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- 978-4-431-55735-7
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- XV, 239
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Who’s to Blame for Greece? Austerity in Charge of Saving a Broken Economy
Greece's economy symbolizes in many ways the Eurozone's economic problems and divergent interests as it amasses most of the economic disadvantages characterizing the Eurozone's economy itself. This book presents the economic and political challenges to Greece and the EU member states.
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- 978-1-137-54920-4
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- XV, 236
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Western Financial Assistance to the Developing World Perceptions of the Powe…
This unconventional book addresses the imbalance of power between countries that give and receive funds for international financial development, with particular attention to the outcomes and impacts of this imbalance on recipient countries. It provides an in-depth analysis of the perceptions that population segments of recipient countries have of the power plays inherent in giving and receiving…
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- 978-1-137-58399-4
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- XVII, 221
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Aid in Transition: EU Development Cooperation with Russia and Eurasia
This book is the one of the first to address aid effectiveness as a political and comparative economics question. Since the collapse of the Soviet Union and the transition of its republics to market structures and more representative forms of government, the European Commission has recognized the necessity of a closer economic cooperation with Russia, Ukraine and Kazakhstan, the three largest e…
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- Ed. 1
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- 978-1-4614-6582-9
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- XVI, 103
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- 337 GRI a
Agricultural Trade, Policy Reforms, and Global Food Security
This book explores the potential for policy reform as a short-term, low-cost way to sustainably enhance global food security. It argues that reforming policies that distort food prices and trade will promote the openness needed to maximize global food availability and reduce fluctuations in international food prices. Beginning with an examination of historical trends in markets and policies, An…
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- Ed. 1
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- 978-1-137-46925-0
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- XXV, 370
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- Palgrave Studies in Agricultural Economics and Food Policy
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- 337 AND a
Dynamic approaches to global economic challenges : festschrift in honor of Ka…
This book addresses three big economic challenges from a dynamic perspective: European integration, economic growth, and global climate change. In the light of the recent crises of the European Union (EU), the first part of the book deals with challenges to the real, monetary and fiscal integration of the EU and required institutional adjustments. The second part of the book addresses fundament…
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- 9783319233246
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- 337
Understanding the Dynamics of Global Inequality Social Exclusion, Power Shif…
Despite the fact that the globalization process tends to reinforce existing inequality structures and generate new areas of inequality on multiple levels, systematic analyses on this very important field remain scarce. Hence, this book approaches the complex question of inequality not only from different regional perspectives, covering Africa, Asia, Europe, Latin and Northern America, but also …
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- 978-3-662-44766-6
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- 8 b/w illustrations
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The Financial Crisis
This book brings together a good mix of academics and practitioners for a discussion that focuses on how to change financial practice and the academic field of finance in order to understand the current financial crisis and deal with future turbulent financial times. The volume is based on contributions by prominent academics and practitioners from Europe, Asia and the USA. The book contains se…
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- 978-3-319-20588-5
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- XI, 175
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