This encyclopedia will be an essential resource for our times, reflecting the fact that we currently are living in an expanding data-driven world. Technological advancements and other related trends are contributing to the production of an astoundingly large and exponentially increasing collection of data and information, referred to in popular vernacular as “Big Data.” Social media and c…
Small business marketers don’t need to understand technical minutia of websites or the high-level social media strategies of national consumer brands. They need to understand how to build successful marketing machines that they can sustain with the resources they have available. This book will help small-business B2B marketers build a strong digital presence that will drive growth. Most B…
In einem dynamischen, unsicheren und komplexen wirtschaftlichen Umfeld stehen Unternehmen heute unter hohem Druck. Schnelle Reaktionen am Markt sind erforderlich. Viele Betriebe reiben sich auf, ohne voranzukommen, da es für die Bewältigung neuer Anforderungen an Abläufen und Strukturen fehlt. Durch intelligentes Prozessmanagement lassen sich ungenutzte Produktivitätsreserven ausschöpfe…
Packed with real-world examples, industry insights and practical activities, this textbook is designed to teach machine learning in a way that is easy to understand and apply. It assumes only a basic knowledge of technology, making it an ideal resource for students and professionals, including those who are new to computer science. All the necessary topics are covered, including supervised and …
This book introduces the field of data science in a practical and accessible manner, using a hands-on approach that assumes no prior knowledge of the subject. The foundational ideas and techniques of data science are provided independently from technology, allowing students to easily develop a firm understanding of the subject without a strong technical background, as well as being presented wi…
This book constitutes the proceedings of the Third Asia Pacific Conference on Business Process Management held in Busan, South Korea, in June 2015. Overall, 37 contributions from ten countries were submitted. After each submission was reviewed by at least three Program Committee members, 12 full and two short papers were accepted for publication in this volume. These papers cover various top…
Written and richly illustrated by the Derby-born artist Ernest Ellis Clark (1869–1932), this guide was originally published in 1904 to demonstrate the decorative possibilities of certain plants, mainly English wild flowers, to art students sitting examinations in plant drawing and design. Clark emphasises the importance of retaining a certain amount of botanical accuracy and provides examples…
Carl Linnaeus (1707–88), father of modern taxonomy, was one of the most important scientists of the eighteenth century. This biography was written by Richard Pulteney (1730–1801), a physician and botanist who greatly admired Linnaeus' methods and aimed to promote them in England. The first edition was published in 1781 and contains a thorough account of the major works of Linnaeus and his u…
Eleanor Vere Boyle (1825–1916), who re-created the gardens of Huntercombe Manor in Berkshire in the 1870s, was a talented artist as well as an author, illustrating both poetry and books for children. Coming from an aristocratic family, and in later life a friend of Queen Alexandra, she produced sketches and watercolours admired by Ruskin and Landseer, and Tennyson and Bulwer Lytton contribute…
Diverse as they are in their histories and in the organization of their forest sectors, most Nordic countries have this in common: their economies and cultures are substantially based on the utilization of various forest resources. This book explores Nordic forest futures and presents research results that form part of a scientific foundation for considering how to balance the functions of fore…