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Organizational Mindset of Entrepreneurship
This book focuses on how to promote innovation and an entrepreneurial mindset within organizations in the context of structural changes. It highlights the importance of internal marketing of innovation and ideas among employees, of creating collaborative spaces, and of company leaders promoting collaboration. The key aspect in all contributions gathered here is to understand the co-creation pat…
- Edition
- 1
- ISBN/ISSN
- 978-3-030-36951-4
- Collation
- Manajemen
- Series Title
- -
- Call Number
- 650
The Anatomy of Entrepreneurial Decisions
The creation, success and long-term survival of enterprises are fundamentally linked to the effectiveness of decision-making processes and negotiation capabilities. This book provides an overview of research into how decisions permeate entrepreneurial ventures throughout their lifecycle. A multidisciplinary approach combining psychology, sociology and political science is used to investigate ho…
- Edition
- 1
- ISBN/ISSN
- 978-3-030-19685-1
- Collation
- Manajemen
- Series Title
- -
- Call Number
- 658
Entrepreneurial Challenges in the 21st Century
Entrepreneurial Challenges in the 21st Century analyses the traditional and contemporary issues of entrepreneurial innovation potentials for stakeholder value co-creation, and structures the entrepreneurial co-creation concept to reinforce co-creation.
- Edition
- 1
- ISBN/ISSN
- 978-1-137-47976-1
- Collation
- Business Management
- Series Title
- -
- Call Number
- 650
Valuing the Innovation Potentials of Firms What Theory Suggests, Practitione…
Jan Buchmann focuses on the valuation of a firm’s innovation potential based on that firm’s position in its lifecycle. Compared to existing research, the author does not center his research exclusively on mathematical valuation methodologies. Instead, the author compares collected valuation input data, data interpretation approaches, and valuation methodologies suggested by theory with the …
- Edition
- -
- ISBN/ISSN
- 978-3-658-09290-0
- Collation
- -
- Series Title
- -
- Call Number
- -
Value Chain Marketing A Marketing Strategy to Overcome Immediate Customer In…
Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well. Treading on relatively unexplored grounds, this book explores the relevance of VCM and comprehends its process; identifies the critical fact…
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- -
- ISBN/ISSN
- 978-3-319-11376-0
- Collation
- -
- Series Title
- -
- Call Number
- -
User Innovators in the Silver Market An Empirical Study among Camping Tourists
In this study among camping tourists of all age groups between 19 and 86 years of age, Konstantin Wellner compares key characteristics regarding innovative behavior of different age groups. The focus of the analysis is on the so-called “Silver Market” segment (consumers of at least 55 years) which gains importance to the demographic shift. Generally, older users are still actively innovatin…
- Edition
- -
- ISBN/ISSN
- 978-3-658-09044-9
- Collation
- -
- Series Title
- -
- Call Number
- -
Technology Development
Developing new products, services, systems and processes has become an imperative for any firm expecting to thrive in today’s fast-paced and hyper-competitive environment. This volume integrates academic and practical insights to present fresh perspectives on new product development and innovation, showcasing lessons learned on the technological frontier. The first part emphasizes decision ma…
- Edition
- 1
- ISBN/ISSN
- 978-3-319-05651-7
- Collation
- Bisnis/Business
- Series Title
- -
- Call Number
- 650
Encyclopedia of Big Data
This encyclopedia will be an essential resource for our times, reflecting the fact that we currently are living in an expanding data-driven world. Technological advancements and other related trends are contributing to the production of an astoundingly large and exponentially increasing collection of data and information, referred to in popular vernacular as “Big Data.” Social media and c…
- Edition
- 1
- ISBN/ISSN
- 978-3-319-32010-6
- Collation
- Manajemen /echnology
- Series Title
- -
- Call Number
- 658
Ideen erfolgreich managen
Das Praxishandbuch Ideen-Management stellt die neuesten Erkenntnisse zum Management von Ideen aus wissenschaftlicher Sicht dar. Die Beiträge aus der Forschung werden durch Best Practices von Organisationen, die aktuell im Ideenmanagement besonders herausragen, ergänzt. Die Beiträge aus der Forschung vereinen erstmalig die führenden Wissenschaftler zum Ideenmanagement im deutschsprachigen R…
- Edition
- 1
- ISBN/ISSN
- 978-3-658-26520-5
- Collation
- Marketing/Manajemen/
- Series Title
- -
- Call Number
- 658.8
Erfolgreiches Ideenmanagement in der Praxis
Dieses Buch zeigt, wie in Unternehmen ein Ideenmanagement aufgebaut, (wieder-)belebt oder umstrukturiert werden kann. Dazu werden zunächst die betriebswirtschaftlichen und juristischen Grundlagen dargestellt. Es folgt eine Anleitung zum Aufbau eines Ideenmanagements, von der Analyse der Ausgangssituation über das Projektmanagement bis zum Controlling des Ideenmanagements. Weiterhin werden die…
- Edition
- 1
- ISBN/ISSN
- 978-3-658-14493-7
- Collation
- Manajemen Teknologi
- Series Title
- FOM-Edition
- Call Number
- 658.5
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