In diesem Open Access-Buch liefern Katja Kuhn und Patrick Fekete eine hilfreiche Unterstützung zur erfolgreichen Entwicklung und Realisierung deutsch-chinesischer Studienprogramme. Basierend auf einer detaillierten Beschreibung des chinesischen Bildungssystems sowie einer Analyse der wirtschaftlichen, politischen, kulturellen und sozialen Rahmenbedingungen werden die wesentlichen Züge sowie E…
Dieses Open-Access-Buch klärt die Frage, ob Marketing einen essenziellen Beitrag leisten kann, um die Herausforderungen der gegenwärtigen Klima- und Vielfachkrise zu bewältigen. Louise I. H. Rieck untersucht das Transformationspotenzial von Marketing mithilfe des innovativen Forschungsinstrumentes der Erkundungsaufstellung. Die Untersuchung identifiziert eine Reihe an irreführenden Annahmen…
This Open Access book explores heritage conservation ethics of post conflict and provides an important historical record of the possible reconstruction of the Bamiyan Buddha statues, which was inscribed in the UNESCO World Heritage List in Danger in 2003 as “Cultural Landscape and Archaeological Remains of the Bamiyan Valley”. With the condition that most surface of the original fragments o…
This open access book is an important reframing of the role of innovation in agriculture. Dr. Campos and his distinguished coauthors address the need for agriculture to feed a growing global population with a reduced environmental footprint while adapting to and mitigating the effects of changing climate. The authors expand the customary discussion of innovation in terms of supply driven R&D to…
This open access book provides an overview of the recent advances in representation learning theory, algorithms and applications for natural language processing (NLP). It is divided into three parts. Part I presents the representation learning techniques for multiple language entries, including words, phrases, sentences and documents. Part II then introduces the representation techniques for th…
In diesem Open-Access-Buch wird basierend auf dem Modell des „Dynamic Capability View“ - Ansatzes, der die Anpassungsfähigkeit von Unternehmen betont, mittels Mixed-Methods-Ansatzes ein praxisrelevantes Modell zur Implementierung von Strategischem Trendmanagement entwickelt, das den gängigen Innovationsprozess um strategische Trendarbeit erweitert und interne Unternehmensebenen mit dem ex…
This open access book offers a comprehensive exploration of the future of the hydrogen industry. It builds upon insights gathered from a series of expert workshops and follow-on activity. International experts from various fields, including industry, public policy, and academia, engaged in dialogue and knowledge exchange, resulting in invaluable findings and observations. This book builds upon…
Entrepreneurship is a powerful force for change and innovation; you can be a part of it. This open access book is your key to unlocking your potential as an entrepreneur and impacting the world through your actions. Written by experienced startup guides and backed by rigorous academic research, this book takes you through the essential steps along your entrepreneurial journey. This unique mix …
This open access book focuses on the textual features, or ‘strategies’, which form popularization discourse. In popularization discourse, research findings from academia are re-presented to make them noteworthy to society and influential for everyday life. Popularization involves recontextualization, or reimagination of findings in an everyday and newsworthy context, and reformulation, the …
This comprehensive open access book enables readers to discover the essential techniques for load forecasting in electricity networks, particularly for active distribution networks. From statistical methods to deep learning and probabilistic approaches, the book covers a wide range of techniques and includes real-world applications and a worked examples using actual electricity data (includi…