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Determinants of private label attitude : predicting consumers brand preferenc…
Various psychographic traits that most directly influence consumers? private label attitudes are the focal point of Stefanie Weiss? investigation. The author develops a comprehensive profile of psychographic predictors of attitude and identifies ways of translating these insights into managerial practice. Her conclusions thereby strongly contribute to understanding and describing purchasers of …
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- ISBN/ISSN
- 9783658086725
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- -
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- 650
The Replication of Retail Fashion Formats into Foreign Countries A Qualitati…
Christoph Schröder does one of the first attempts to analyze format transfers within the scope of different strategies, format elements, countries and success with focus on the fashion industry. Three distinct format transfer strategies are identified. The empirically observed design of format elements supports and extends the existing research. Fashion firms standardize their “Retail cultur…
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- ISBN/ISSN
- 978-3-658-07541-5
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Development of China's Financial Supervision and Regulation
China's financial regulatory system is crucial to the global economy, but is little understood. This book surveys and explicates the current status, the development, and planned reform of the Chinese financial supervision and regulatory system in a systematic way. From the shadow banking system to commercial banking, securities and the foreign exchange regime, the authors shed light on the diff…
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- 9781137522252
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- 338.7
Development of Circular Economy in China
This book presents a detailed background to the circular economy in China, explores government measures to promote it in China's market economy, and introduces the supporting laws and policies. The book goes on to describe, from a technology perspective, successful circular economy practices in sectors such as agriculture, iron and steel, cement, coal-fired power, chemistry, paper manufacturing…
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- ISBN/ISSN
- 9789811024665
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- -
- Series Title
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- 338.7
New Perspectives on Corporate Social Responsibility
Providing a timely contribution to the ongoing questions surrounding topics which are by definition subject to varying stakeholder interpretations, this book addresses “the missing link” between theoretical CSR concepts and everyday management practice. It acts as a guide to awaken managers to the advantages of adopting a CSR “mindset” when developing sustainable business strategies. Th…
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- 1
- ISBN/ISSN
- 978-3-658-06793-9
- Collation
- XVI, 641
- Series Title
- FOM-Edition
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New Meanings for Marketing in a New Millennium
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these ev…
- Edition
- 1
- ISBN/ISSN
- 978-3-319-11926-7
- Collation
- XXIX, 302
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- Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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- -
Efficiency and Competitiveness of International Airlines
This book focuses on the factors that support the strengths of international airlines in general and the Asian airline carriers in particular. Defining the quality of human capital as the level of education and the competence of airline employees, it analyzes the efficiency of 39 airlines in various regions, both in terms of production and cost structures. It argues that, despite Asia’s well-…
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- ISBN/ISSN
- 978-981-10-1017-0
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New Horizons in Design Science: Broadening the Research Agenda:10th Internati…
This book constitutes the thoroughly refereed proceedings of the 10th International Conference on Design Science Research in Information Systems and Technology, DESRIST 2015, held in Dublin, Ireland, in May 2015. The 22 full papers, 11 short papers and 10 short papers describing prototypes and products were carefully reviewed and selected from 111 submissions. The papers are organized in topica…
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- 1
- ISBN/ISSN
- 978-3-319-18713-6
- Collation
- XIV, 506
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- Lecture Notes in Computer Science
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- -
The Northern Sea Route: A Comprehensive Analysis
The topic, "Northern Sea Route" has become a highly relevant point on the strategic radar screen of many business and military leaders, since global climate change now opens up a hitherto impassable sea route and positions it as a strategic alternative to the Suez route. Add to this the discovery of many easily extractable commodities and metals in the arctic area. For entrepreneurs, this setti…
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- ISBN/ISSN
- 978-3-658-04081-9
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- VI, 134
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- -
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eCommerce and the Effects of Technology on Taxation Could VAT be the eTax So…
This book focuses on the impact of technology on taxation and deals with the broad effect of technology on diverse taxation systems. It addresses the highly relevant eTax issue and argues that while VAT may not be the ultimate solution with regard to taxing electronic commerce, it can be demonstrated to be the most effective solution to date. The book analyzes the application and the effective…
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- ISBN/ISSN
- 978-3-319-15449-7
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- 1
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