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Advertising and the Transformation of Screen Cultures
Abstract Advertising has played a central role in shaping the history of modern media. While often identified with American consumerism and the rise of the 'Information Society', motion picture advertising has been part of European visual culture since the late nineteenth century. With the global spread of ad agencies, moving image advertisements became a privileged cultural form to make peopl…
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- 9789462989153
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Advances in Ophthalmology
Lasers emit electromagnetic waves of characteristic properties and energies (Gilmour, 2002; Krzeszewska & Zdybel, 2010; Podbielska et al., 2004; Sieroń et al., 1994; Ziętek, 2009). These specific features are used in the modern ophthalmology (Dick et al., 2010; Evans & Abrahamse, 2009; Gilmour, 2002; Schmidt-Erfurth, 2010; Seitz & Langenbucher, 2000; Soong & Malta, 2009)
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- 9789535102489
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- 584
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Advances in On- and Offshore Archaeological Prospection
Kelompok pemburu-pengumpul pada akhir Pleistosen harus menghadapi perubahan iklim yang parah. Ketika gletser mencair dan airpermukaan air naik, dan sebagian besar wilayah terendam banjir. Lanskap yang familiar menghilang sementara wilayah lain perlahan-lahan dapat diakses.-memungkinkan kolonisasi. Kelompok manusia yang mengeksploitasi wilayah-wilayah murni ini jumlahnya sedikit, dan permukiman …
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- 978-3-928794-83-1
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- 448
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Advances in Oligosaccharides and Polysaccharide Modifications in Marine Biore…
Sulfated glycans from marine organisms are excellent sources of naturally occurring glycosaminoglycan (GAG) mimetics that demonstrate therapeutic activities, such as antiviral/microbial infection, anticoagulant, anticancer, and anti-inflammation activities. Many viruses use the heparan sulfate (HS) GAG on the surface of host cells as co-receptors for attachment and initiating cell entry
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- 9783036583648
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- 176
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Advances in Oil Crops Research – Classical and New Approaches to Achieve Su…
The world production of main oil crops is steadily increasing, mainly due to population growth and increased use of oil crops in bio-fuel production and in edible vegetable oils. From the perspective of sowing area in the world, oil crops are only preceded by cereals in importance. Edible or industrial oils are extracted from seeds, fruits or mesocarp, and nuts of both annual and perennial s…
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- 9782889630684
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- 306
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Advances in Occupational Health and Safety Management
Being a teacher is one of the most demanding jobs, as a result of this responsibility, these workers face many psychosocial risks. This study aims to characterize and compare psychosocial factors in Portuguese and British teachers and discuss how new developments in technology, namely digital technology can improve education and, in particular, contribute to fewer issues related to mental h…
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- 9783036591704
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- 194
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Adverse Reactions to Biomaterials: State of the Art in Biomaterial Risk Asses…
Abstract This eBook is a collection of articles from a Frontiers Research Topic. Frontiers Research Topics are very popular trademarks of the Frontiers Journals Series: they are collections of at least ten articles, all centered on a particular subject. With their unique mix of varied contributions from Original Research to Review Articles, Frontiers Research Topics unify the most influential …
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- ISBN/ISSN
- 9782889458226
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- 2019
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Adverse Effects of Cancer Chemotherapy: Anything New to Improve Tolerance and…
Abstract Advances in anti-cancer chemotherapy over recent years have led to improved efficacy in curing or controlling many cancers. Some chemotherapy-related side-effects are well recognized and include: nausea, vomiting, bone marrow suppression, peripheral neuropathy, cardiac and skeletal muscle dysfunction and renal impairment. However, it is becoming clearer that some chemotherapy-related …
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- 9782889454822
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Adventures in Sustainable Urbanism
Abstract In the context of urban sustainable development, the "details" of sustainability's current expressions perpetuate environmental injustice, untenable growth, and the destruction of functioning ecosystems. In response to this state of affairs, Adventures in Sustainable Urbanism aims to prompt new debates about the consequences of sustainable urbanism as it moves from planning to practic…
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- 9781438476490
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Adventures in Small Tourism
Abstract Adventures in Small Tourism presents academic studies and personal stories about small tourism. While small tourism is not new, it has become increasingly important as the widespread negative effects of overtourism have become increasingly apparent, with cities like Amsterdam and Barcelona experiencing barriocide, the death of neighbourhoods, as they host overwhelming numbers of visit…
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- 9781773854793
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